I Need to Stop my Phone Spam, and Start Answering Calls from Unknown Numbers

A lot of things have slowly started becoming very clear to me lately. As I’ve thought more about my business, the more I’ve realized that I’ve been really blind to some obvious truths.

One of them is that never answering unknown numbers on my phone is costing me business. It’s likely that most potential new clients that reach out to me are probably calling, and of those, few will leave a voicemail or email me if I don’t pick up.

In high school I worked at a small business office and the owners would be furious if the phone rang more than 2 times without getting picked up.

I should probably have a similar mindset.

The problem now, of course, is that I believe almost all of the calls I get are spam. In the past, I would have said that virtually all of them are spam. But I guess I don’t actually know that.

So first, let’s deal with that.

I might have to sign up for a service that removes me from spam lists. I know there are a handful of services that do this, and I’ll need to research them and see which is the best. I just added this to my list.

If I’m lucky, maybe I’ll be removed from most lists and the spam will die off.

It’s possible it won’t. Given my position in the web design industry, it’s likely I’m on lists that you can’t be removed from.

If I’m getting too much spam even after that, I may have to look into other solutions. I could have a robot-answering machine or find other ways to filter out spam. Maybe I need a service that scans numbers and makes sure they aren’t on any lists.

And then once that is all set, I need to start actually answering calls. I might need to figure out a way to have a schedule on my phone to have it ring but only during business hours.

Hopefully, if all my efforts pay off, I’ll start having lots of potential new clients reach out to me and I can start signing them up for our services.

I’ll write more about that in the coming weeks but hopefully things will really start working out. Little issues like this one now seem obviously problematic to me and I’m hoping to work through them all.

I’m Growing Tired of a life of Entertainment, and Increasingly Interested in Creation & Connection

I’ve had a variety of posts in the past that touch on some of these themes, but more than ever, I feel myself becoming less interested in simply being entertained or consumption and more interested in creating things of my own or genuine connection with others.

This is particularly evident after a night where I just stayed in and played games or watched shows or movies. If that’s all I did, the next day I always just kind of feel hollow. Like I wasted the whole day.

Conversely, when I focus on improving myself – whether that’s reading, developing a hobby like guitar or disc golf or another sport – or just socializing and connecting with others, it feels much more rewarding.

I think I’m at a point in my life now where I just really need to focus on improving myself more and getting into the habit of almost exclusively engaging in activities that are going to bring me long-term improvement and satisfaction.

And simply consuming entertainment is not going to do that.

It’s not to say I can never just enjoy things. And particularly at this moment, I feel like it still has a place as I feel like I improve after my sleep apnea diagnosis. I don’t want to be too hard on myself, and sometimes it’s totally fine to just relax and enjoy something.

But I want to continue moving towards creation and improvement. I think that is going to really help me long-term.

I want to cultivate a sense that I’m providing value to the world and to myself beyond just my job. That I am inherently talented and capable.

I suspect it may just be human nature to desire that. Regardless of why I want it, I feel that it is quite important and I’d like to achieve it.

Historically, it has often felt overwhelming to focus on anything difficult after work. It has sort of felt like just doing my work and working out were the only things I had the bandwidth for, and so the rest of the time all I could do was just enjoy entertainment.

But as my energy returns, I’m starting to feel like I can and should be doing way more than that. So that’s what I’ll do!

I’m sure similar ideas and updates on this same one will come up over time.

 

People Dig In Once they’ve Stated an Opinion, and the Internet Makes this a Terrible Thing

I had the realization that people tend to commit to a thing once they’ve actually said it aloud or typed it. It’s as if they trust themselves that they’ve fully thought through something by the time they are willing to actually state it.

This is helpful to realize, but also demonstrates some areas in which this is absolutely a terrible thing.

First, I want to point out that, in general, people tend to be a lot more careful with what they say in person. People are likely to react immediately if someone says something stupid or totally out-of-line. And in-person, if you get scolded or called-out, you tend to care more.

But online, people will say whatever comes to their mind. They don’t fear the consequences. They don’t care if someone calls them out. They have anonymity to shield them if what they said is stupid.

Not to mention the fact that they are likely to post in places where everyone is bound to agree with them anyway. It would seem that the method of choice by social media networks to avoid hostility and toxicity is to separate everyone into silos of people that already agree.

In person, people are far more likely to listen, to think, to gather information. Only after they’ve done those things are they comfortable giving an opinion.

And that’s a great thing!

They’re also more likely to change their opinion. If someone they respect and value is explaining something to them, they will be way more likely to listen with an open mind and work to find common ground.

Online, people just dig in. And when they inevitably fail to change any minds, they just go back to their silo and say the same things with people they know already agree.

As a result, people are more divided than ever, but just don’t talk about anything in person. They come to conclusions quickly and never have their ideas questioned. They then seek information that confirms their existing beliefs, and things just get worse.

I really hope that the newer generations that were raised on the internet can see through these things clearly, and that they are able to develop strategies to combat these things. Otherwise, I’m not exactly sure how humanity is supposed to recover.

It does seem like there is hope though. The boomers – who obviously had no experience with the internet and social media until they were already middle-aged, seem to be the least equipped to deal with this, and it shows.

Younger people do seem to be inherently tuned-in to these problems and as a result, might be able to avoid the worst of it.

It’s hard to say. I just hope things improve, because I don’t think the world is in a good place right now.

I Need to Get Serious About Paying for Leads

I’ve decided I should actually put some work into paid ads and trying to acquire clients that way.

In talks with a business owner whose business I wanted to acquire, I learned that he had been using paid ads on an obscure directory site and was paying $60/lead.

He was then profiting like $80/month on each of the clients he got.

Even if only 10% of those leads signed-on, this would still be a great deal. Considering the going rate for a business like this is 1x annual recurring revenue.

So in his case, each client should be worth around $1200 to him.

And I need to start looking at it that way.

Obviously these aren’t as good as acquiring a company, because every client will require onboarding, and there will be lots of sales work I’ll have to do. So I can’t pay that much.

But if I’m trying to sign them up for services which will yield $80/profit per month, I’d argue I should be willing to pay at least… $800 per new client. That’s still far less than I was willing to pay for his company.

That’s a lot of money to be able to throw around. And they’ll still pay themselves off quickly.

If I could pay $800/lead and get… Say 5 new clients each month, I’d obviously be spending a lot on it but I’d be adding $400/month of extra profit, every single month in the future. And I’d be adding to this number each month.

After just one year, I’d have another $4800 of profit coming in each month, or $57,600/year. That sounds pretty good to me.

Granted, I will have spent $48,000 that year in advertising, but it would be worth it. Because these clients would keep paying for years.

It’s also worth noting that I would literally be cash-flow positive even in year one. It would be a lot of work taking everyone on, but absolutely worth it.

With this in mind, I need to get aggressive and try a ton of things. I need to try ads in various directories, Google, Google Maps, and wherever else I can find.

I will have to do research to figure out what keywords to use. I’ll need to track things so I can figure out which keywords are the most successful and which ones are a waste.

Regardless: I just need to do it all. The specifics remain to be seen. But I need to put some serious money into this because it will still be profitable.

One advantage I have over most is that my overhead is basically zero, so I don’t need to be as profitable as the bigger shops. I can afford to spend a lot more on each lead because my margins are still high. Once you have a large staff, an office, and a bunch of other pricey things, it gets difficult to maintain.

I’m feeling excited, though, because I’ve never really taken paid ads seriously and I’m only just now realizing how incredibly helpful they could be.

I’m hoping to kick this off within the next few weeks and I’ll report back with results.

 

I Need to Tune Up My Website and Focus on Improving SEO

I have a large website and tons of useful content. Until recently, it was getting a ton of traffic, too.

But it’s been consistently dropping despite adding new content regularly, and at this point I’m at like 20% of what I had just a year ago.

It’s time I figure that out.

The first thing I need to do is fix all the issues identified on my site by SEMrush and Google Search Console. I’ve already done the most critical ones and some of the low-hanging fruit, but there is way more to be done.

The biggest things remaining are that I need to make sure all images have alt tags. It will be slow-going, apparently, because some of the ways images are used on my site apparently do not automatically load the alt tag data even though I’ve entered it.

Regardless, I need to get my traffic to return, if for nothing else than to attract sellers of their website hosting companies.

I have a list of things I can fix, and we’ll see if those things make a difference over time. I’m hoping my traffic starts to creep back up again.

If not: I think what I’ll do is share some of my data with the SEO community and see if they can help with ideas, or possibly find and hire someone with lots of experience to take a second look.

But this should be my priority for the time being.

On the Importance of Sleep

If there’s one specific topic that comes up more than any other in this blog, it’s sleep.

Time and time again I have recognized the issues with my sleep schedule and attempted to fix them, only to fail over and over again.

It’s time I finally did something about it.

I feel like I constantly have brain fog, except on days when I sleep really long. But if I sleep really long, I can’t sleep well the next night, and my problems continue.

It’s possible the implications of this are massive.

So for starters, I’m going to finally do the one thing they’ve been telling us to do for ages. I’m going to put my phone in a different room and sleep without it near me. I just bought an alarm clock and am finally going to try that out. It might make a big difference!

I’ll probably also try to minimize doing anything else in bed. Without a phone, I’m hoping it’s way easier to just get up immediately and get going. I should probably also not do anything else in bed, including reading. I might have to either read in another room or get a chair I can read in.

I think my sleep has just generally been pretty terrible, and even though I’m spending a lot of time in bed, it’s not quality sleep and as a result, my memory is terrible and I have constant brain fog.

Overall, I think I need to do all of the following things:

  • Leave phone in another room
  • Get up at the same time every day
  • Limit time in bed to like 8.5 hours
  • Don’t do anything in bed other than sleep
  • Get out of bed right away after the alarm goes off and no snoozing
  • No naps

I need to develop my circadian rhythm and I need to have quality sleep when I’m trying to sleep. Anything short of that is just going to cause serious problems for me.

I know I’ve tried similar things countless times before, but this time I’m serious. It has to happen.

I Want to Lead a Life of Improvement and Accomplishment, not Just Enjoyment

I think the underlying concept of this post has been brewing in my mind for quite some time now, and maybe I’ve said similar things in the past. But more recently I feel that it’s come to a head.

I think I’ve been so preoccupied with my own enjoyment of the world that it has sort of distracted me from my goals.

Now, perhaps more than ever, I want to pursue grand goals and work tirelessly to achieve them. Even minor accomplishments feel more satisfying than ever, and meaningless entertainment or pleasure-seeking seems to leave me feeling more dissatisfied than ever.

Rather than lament why that is, I think it’s easier and more effective to just go with it. To start moving away from those things and, instead, really dive headfirst into accomplishing my numerous goals.

This doesn’t mean I can’t ever enjoy myself, but it does mean establishing what it will take to achieve my goals and sticking to those things.

It probably does mean avoiding some activities in favor of others. For example, I have found that nature-based activities and things that are more physically-active in general are far more rewarding than, say, just going out and drinking.

Plus they have the added benefit of being healthy and making me feel better long-term, vs. drinking which is the exact opposite.

I sort of feel like I’ve been so preoccupied with some internal things and other parts of my life in general that I’ve lost focus on my goals for quite a while now.

In the last year, specifically, I feel like I was too distracted to actually accomplish anything beyond that.

I knew that at some point I’d start feeling like I am now, and that time has come a little earlier than expected.

And I see it as a very good thing. It requires confidence, initiative, and a positive outlook to really feel motivated and disciplined enough to have this kind of focus. And those things were conspicuously absent to varying degrees for the last year.

I’m not sure if I will immediately start to turn things around but at this point I’m feeling like that should really be where my focus is.

I Think I Need to Start Ramping Up Marketing Efforts Again

I’ve had a lot going on personally. Both in the last few weeks and even, more generally, in the last year.

But I’ve made tremendous progress and I feel that I am approaching the time when I can really start focusing on other things again.

I’ve lost a surprising number of clients in the last few months. Much of it seems to be just coincidence, as a shocking number are simply retiring and winding down operations. A handful are switching to another platform like Squarespace.

Very few simply left for competitors.

Much of this is to be expected. However, I have not added very many new clients in the same time frame. That portion has definitely died down.

I’ve also been getting less and less traffic to my website, which is discouraging.

But none of it should be surprising. I’m really not doing any marketing at all. I’m not advertising, I’m not networking, my blogging has fallen to almost zero, and I really haven’t been making changes to the website, either.

So obviously, those things will need to change.

I don’t need to go crazy all-at-once, but I’m thinking that focusing on some website work and other online marketing is a good place to start. Immediate goals and tasks are:

  • Start blogging regularly again (whether website-related stuff or hosting business stuff)
  • Systematically go through old blog posts and update them to make sure they are good and relevant
  • Make tweaks to website content
  • Add Jimmy and Maria to my team page
  • Fix my portfolio
  • Fix my proposal template
  • Send out a newsletter to all existing clients
  • Add clients added in the last year to my newsletter

Those things are basically all the low-hanging fruit. Most shouldn’t even be all that difficult.

Again, I don’t need to go crazy here. The goal is to just take a step forward at a time. Over time, I should be able to make some pretty major changes without having to put in that much effort. The key is progress.

I’m hoping that my motivation and enthusiasm and energy for these things will pick up as I start to gain momentum and have successes. It’s just a little bit hard right now, know that I’m losing clients faster than I’m gaining them.

Eventually, I may even consider some in-person networking and other efforts. But I don’t want to start with that just yet.

A Missing Factor: When Outcomes Aren’t Determined by Inputs

This post is pointless, in the sense that I don’t know that it will have a firm conclusion.

Instead, I just want to bring-to-light a concept I’ve been thinking about lately.

Essentially, that sometimes the outcome is not at all determined by the inputs that go into it.

Some obvious insights from this are more or less extensions of the post I wrote about being careful what lessons you learn from failures.

First, let me explain exactly what I mean with some examples.

What made me think of this is disc golf. There are tons of examples of this.

The most obvious ones are where your throw your disc and it ends up with a fluke roll that ends up far from where it landed.

Now, at the elite level, you are always considering the possibility of these types of outcomes and doing what you can to prevent them. But even then, they will happen sometimes.

So let’s say, as is often the case, that you’re playing a hole in which most of it is blind. You only see the early portion of the flight path.

You throw the disc, and you think it’s looking good. However, once you get down there, you realize that the disc actually ended up a good 100 feet beyond the pin.

“I guess I’ll just throw it way less hard next time,” you say to yourself. You’ve come to the conclusion that you threw it way too hard this time, and you need to compensate for this next time.

The problem is, you didn’t. You actually got a fluke roll, where the disc landed, popped and perfectly on to its side, and then proceeded another 100+ feet beyond.

But since you couldn’t see this happen, you only know your inputs (how you threw it) and the outcome (where it landed). You don’t have the full story of what happened in the middle.

This result is essentially noise. Using it as a learning experience will be actively detrimental to you. As you play more, you may start to sense better when things are flukes, and not learn from them. But in the short-term, they may actively hurt your ability to progress, as you test out different inputs and seemingly get random results.

As another example, I was playing with my friend Zac and, a couple times, he let loose what was actually a perfect throw. Form was great, release was great, and the disc was launched perfectly.

And it went terribly.

The disc just barely clipped a tree and bounced deep into the woods.

Now this case is actually a bit different, because he had far more control over the inputs and actually could fix this.

The problem in this case is that he’s likely to learn the wrong lesson. Despite throwing with perfect form, the feedback that he got is that he did a bad job. He is likely to change his throw going forward.

Now, there is probably a correct lesson to be learned in this case, and it’s that he should aim ever-so-slightly more to one side to avoid that tree. But instead, he may very well blame the other aspects of the throw.

So really these are two different – but related – concepts.

In the first example, the input really was almost completely disconnected from the output. In the second, they were connected but the wrong input was likely to be blamed.

In other areas in life and business, this is likely to happen almost constantly. It’s extremely difficult to identify exactly what makes you successful in most areas. And in both successes and failures, you are quite likely to blame the wrong input for them and proceed accordingly.

It’s like when a lottery winner outlines their “strategies” for success, when they obviously were totally irrelevant. The only factor that mattered was actually dumb luck.

If I had to come up with some kind of conclusion, I would just say that it’s incredibly important to:

  1. Recognize when the results of something are caused primarily by factors outside your control
  2. Be sure not incorrectly identify which of your efforts actually caused a success or failure

I think part of what makes experience so incredibly valuable is that these things start to come naturally to you. You’ve had enough data points that you know when something is a fluke, you know what should work, and you can start to pick up what you did wrong if it really was your fault.

I think about my own business and the work we do, and how I can approach almost any situation – including ones that I haven’t directly worked on before – with way more confidence. I have an intuitive sense of what will work and what won’t, and know that I can figure most things out without messing anything up too badly.

And that comes from experience. I’ve done it all before. I’ve done a new thing for the first time thousands of times, and so I know what the process is like.

I remember when I was first starting and I would often be forced to just try things blindly without having any sense of how they would go. But that’s how I learned and gained experience. And with that experience comes wisdom.

In disc golf, I’ve noticed the more I play (especially when replaying certain courses), that I am able to sense when things are a fluke. Sometimes my disc will end somewhere and I’ll conclude, “okay that definitely rolled there, because there’s no way it went that far on the fly”. And that helps me learn going forward.

Again, I don’t have a firm conclusion for this, it’s just a concept I wanted to formally write about because it may have big consequences in many areas of life and business.

Why am I More Emotional about Imagined Situations than Real Ones?

I’ve noticed an interesting phenomenon, and it is that I tend to get more emotional about imagined scenarios than real ones.

So, for example, maybe I imagine ahead of time what it’s going to feel like to see a friend for the first time after being apart for a really long time. I may actually tear up imagining the situation.

But then, when it actually happens, I don’t feel that emotional.

What gives? Shouldn’t a real situation be more moving that an imagined scenario?

I think one obvious explanation is that almost as nothing is as enjoyable or moving as we think it’s going to be. It has been well-documented in studies that most experiences don’t live up to people’s expectations for them.

Funny enough, though, I believe their recollection of those events may actually be more consistent with their original expectations, even though their experience in the moment didn’t live up to them.

I don’t think that’s the full explanation, though. For one thing, just because you have high expectations for something, doesn’t really mean that you’ll feel the full effect simply imagining it.

I think a major component is probably that I’m a lot more inhibited when I’m with people. That may very well be everyone.

I’m realizing more and more, though, that specific people may also make you particularly inhibited. Especially if they have some negative influence on you. For example, I suspect that most of my experiences spent during bad stretches of failing relationships were probably not nearly as enjoyable as I had hoped, because I was emotionally numb as a result of the tension with that other person.

But like most people, I suspect I am more inhibited with anyone than I would be alone. I think that’s mostly normal.

It would be nice to be a lot less inhibited with people I trust, though. So that might be an area I can explore a bit more.

I don’t think that I’m necessarily all that inhibited in my words or actions, but I do think there’s a strong emotional inhibition. I’m not exactly sure why that is, but I think it’s something I will definitely explore in a future post.

I’ll think more about that and write about it!