It’s been a while since I’ve posted! Despite being “the most important thing” to do, this has fallen by the wayside behind more urgent matters like renovating my house and getting renters. Hopefully, once that is out of the way, I’ll be able to post much more regularly.
I’ve realized recently that I absolutely need to focus almost all of my time and energy on things that I can scale and efforts that tend to multiply. And the reason isn’t just because I believe those will lead to more success (though they will), but because I get bored and disinterested otherwise.
When I’m doing 1-for-1 client work, speaking directly with clients, or doing any kind of networking, I tend to get very bored. Because those things are very much even exchanges. I put in effort, I get something back. A little more time and effort means I’ll make a little more.
And when I do it, it’s just hard for to care. It feels like a slow march towards death. It doesn’t make me excited.
Instead, I really need to focus on things that can actually scale and multiply. Where my efforts may not only lead to immediate returns, but continue getting returns for me down the road without additional effort.
Things like blogging and other SEO efforts are great examples of this. If I build up my SEO profile enough, I can effortlessly get new clients without having to lift a finger. Then I can focus solely on running the business.
And I should focus on services that I can actually scale well. Managed WordPress website hosting is one of those services. We do a great job at it so there is very little headache, and every piece of that service, from migration to maintenance, can be made into a process that an employee could easily handle.
But I think it’s just key that I keep all of this in mind all of the time. All of my efforts need to be focused on moving towards this goal. Every day, I need to prioritize activities that have long-term consequences and promote scalable business practices.
Otherwise, I’m just going to burn out.