I had an epiphany today. I asked myself the question, “what part of my business is the most consistently profitable and also easiest to manage?”
The answer? WordPress hosting and updates.
And where does probably half of that business come from? IT companies and other web designers / marketing companies.
We can solve a problem. Particularly with IT companies, they have a ton of clients and all of them ask about website hosting or basic maintenance for their websites. Often these companies know little about it, and don’t want to deal with it at all.
That’s where we come in! We provide fully managed hosting where we deal with everything for them. We migrate sites, we deal with hosting issues, we install SSLs, everything. And we even provide updates to WordPress sites to keep them secure.
We take all of the headache out of it. And our prices aren’t crazy so they can still make money on top of that.
And you know how I know it will work? I already have a bunch of these clients! My IT partners have been hosting their sites with me for years and they seem to love it. They value there is incredibly great.
I already have some traction on my website in terms of SEO in these areas, and I could use that to start funneling people to a new landing page to test how well it will work. If I have some luck, I could even create some targeted Facebook ads try to really try and scale it and get immediate feedback on how well it will work.
This is also an area where I could really create processes that make every single step very simple and I could have a staff that knows exactly how to handle everything in a fairly automated fashion. Ideally I would only need to manage business operations down the road and wouldn’t need to interact with clients or handle issues myself, ever.
I’m really just starting to think through this now, so there are still some questions to be answered but so far this seems very promising.