Thinking About Goals – 100 New Hosting Clients?

It’s time to start thinking about goals for next year. My first thought was, “how about 100 new hosting clients?”

And it’s not a bad goal! Obviously, it doesn’t specify how I get them.

The interesting thing is that I’ll meet that goal this year. But it’s because I just purchased another hosting company and took on all their clients.

But does it really matter?

Sure, it’s been a ton of work, and I had to pay a decent amount of money for all of them. But are the acquisition costs really that different than they would be “in the wild?”

The ways I’m thinking about doing it next year involve driving all over the place and networking. All of those things take a lot of time and have opportunity costs associated with them.

It’s entirely possible that just buying these clients outright will be cheaper than any other form of taking them on.

It’s maybe still to early to get a proper sense of how everything went, but if this current acquisition goes well overall, my time may be best spent in the future trying to purchase other companies.

Sometimes the “easiest” way to do something is still the best way! It sort of feels like cheating but if it works, it works!

I think it’s just important to continue considering all options at this point and to try some new things out. I think a lot of options have merit, including going out and networking.

Unfortunately it just doesn’t seem like SEO is paying off, though it may still be too early to call. I need to review my posts about different tests and see if we can start converting visitors.

And in another post I’ll have to confirm official goals for 2019. I do like the idea of just adding new hosting clients, as I still believe that growing that part of the business is key.