Feedback from Partners Regarding my Focus and Strengths

At a B2B meeting for BNI today, I asked my business partners to brainstorm and share with me what they think my unique strengths are in the marketplace and what value I bring. The goal was to fine-tune my marketing and targeting as well as messaging.

Some wonderful insight came from this meeting.

Here are a select few of the biggest things people said about my strengths:

  • We are great experts and partners, and are capable of guiding people to what works best for them rather than just giving them what they want
  • We have an intuitive sense for what client’s needs are
  • We have the ability to fully customize functionality and design to an extent that can’t be found elsewhere
  • We have an intuitive sense of beauty as well as a practical business sense that allows us to create stunning, effective websites
  • Our design sense is fresh and clean
  • We are interested in investing in long-term relationships and offering ongoing support, which most places don’t do

Much of that is really great! I feel like I’ve touched on many of those in my marketing and messaging before but never really focused too much on others. It’s nice to hear the biggest things that these partners value.

I think to summarize where to go with this, I think we should basically present ourselves as the experienced experts who offer thoughtful long-term solutions to website needs.

There’s probably a better way to phrase all of that, but that’s basically it! We need clients to know that we are experts, we can help them figure out the best course of action, we can implement it effectively and beautifully, and we’re looking to stick around for the long-term.

Maybe, using this information, I should get more feedback from others and look for better ways to phrase it all and make it cohesive.

I didn’t really identify what specific clients to work with in this meeting, but knowing what value I bring will bring me one step closer to that!