Feedback from Partners Regarding my Focus and Strengths

At a B2B meeting for BNI today, I asked my business partners to brainstorm and share with me what they think my unique strengths are in the marketplace and what value I bring. The goal was to fine-tune my marketing and targeting as well as messaging.

Some wonderful insight came from this meeting.

Here are a select few of the biggest things people said about my strengths:

  • We are great experts and partners, and are capable of guiding people to what works best for them rather than just giving them what they want
  • We have an intuitive sense for what client’s needs are
  • We have the ability to fully customize functionality and design to an extent that can’t be found elsewhere
  • We have an intuitive sense of beauty as well as a practical business sense that allows us to create stunning, effective websites
  • Our design sense is fresh and clean
  • We are interested in investing in long-term relationships and offering ongoing support, which most places don’t do

Much of that is really great! I feel like I’ve touched on many of those in my marketing and messaging before but never really focused too much on others. It’s nice to hear the biggest things that these partners value.

I think to summarize where to go with this, I think we should basically present ourselves as the experienced experts who offer thoughtful long-term solutions to website needs.

There’s probably a better way to phrase all of that, but that’s basically it! We need clients to know that we are experts, we can help them figure out the best course of action, we can implement it effectively and beautifully, and we’re looking to stick around for the long-term.

Maybe, using this information, I should get more feedback from others and look for better ways to phrase it all and make it cohesive.

I didn’t really identify what specific clients to work with in this meeting, but knowing what value I bring will bring me one step closer to that!

Potential Clients Want to Feel Like You are Extremely Comfortable with Their Needs

I had a thought today that the longer it takes to get a client a proposal, the more you need from them, and the less prepared you seem, the less likely you are to get that client.

Here are some observations and pieces of evidence to support that:

  • One of the main reasons a new potential client reached out to me was because, “The company we are currently working with has spent more than four weeks putting a proposal together. It seems like they don’t really have experience in this area.”
  • Particularly for larger potential clients, they have been excited to work with me and have lost interest as time went on and I requested more resources from them. And that’s before I even sent over a proposal and price. They most likely just lost faith that we would be able to handle the project as well as a competitor.

I think it is pretty clear that making the proposal process as easy as possible for a client will make them more likely to work with you. That seems pretty obvious, and it makes lots of sense. But how to accomplish that may not be so obvious, especially with complicated projects.

The problem comes when there is ambiguity. When the client isn’t sure what they want but they want you to give them a proposal, it’s extremely difficult to give them a number.

In the past, I’ve done my best to work with them and try to narrow down what would be included and tried to quote that.

But now, I think that what I need to do instead is this:

In situations where there is a great deal of ambiguity in a given project, act as the consultant, figure out what would be best for them, and put together a proposal outlining exactly what you plan on doing even when most of what you’re proposing isn’t something you’ve talked about yet.

After writing it out, it almost seems obvious! We are the expert, we know what works, and clients are looking to us to provide these things to them. Make assumptions and suggestions as needed.

After all, why not? If they don’t like something you’ve included, they can and will ask you to change it. But if you give them nothing and instead spend tons of time trying to get them to make up their minds, you’ve lost the sale and now you’re back to square one.

Additionally, if you’re making the decisions, you can better steer them towards great solutions that will add value. If they are coming to their own conclusions, that will often not be the case.

So from now on, just do it! If you need more information, just make assumptions and state them explicitly. Just watch out for scope creep and you’ll be fine.

If you want to get in with bigger clients, you need to be the expert and not just the contractor.

Planning for Extra Time Between Projects

A thought occurred to me today. I should be planning for extra time between projects. So for instance, if I think my next five projects are going to take two weeks each, I might add in a couple 1-week periods to my timeline where no project is planned.

Why is this?

A number of reasons! The first and most obvious is that it allows for some wiggle room if projects go past their deadlines. Currently, if one project goes over, all of the remaining ones will be delayed as well, which causes problems.

No one will be upset if a project is done early. But a project done late tends to upset people.

The other reason is because sometimes projects come up that have very strict timelines, and might require us to complete it right away. Obviously we don’t want overbearing, entitled clients who want to take advantage of us, but occasionally there are great opportunities that require immediate attention. If I have extra time between projects, I can take these on as they come up.

And sometimes it’s not even totally new projects. Occasionally I’ll have dormant clients who I’ve given proposals to show up out of nowhere wanting to act on their proposal. Sometimes, when I originally met with them and wrote the proposal, it was a time when I could take on their project right away. But perhaps now I’m booked out for months.

It’s nice to have the flexibility to be able to work with these people, and with the originally suggested timeline.

Overall, it will allow me to be much more flexible with which projects we can take on, and will also remove some stress and problems caused by getting behind schedule and having it create a domino effect.

Of course there might be downsides, but I don’t think they are even close to the benefits from doing it. Really the only thing is that when I’m writing proposals, I’ll have to tell potential clients that we wouldn’t be able to start until a further point in time. This could be enough that some of them decide not to work with me.

That’s fine, though. Realistically, the only time that would even be a big problem is if I didn’t have any projects lined up. But if I didn’t have projects lined up, there wouldn’t really be a wait, so that wouldn’t happen.

So I think it’s definitely something I should do!

Everybody Likes to Show Strength and Hide Weaknesses

Gaming has come up before in this blog, and I find I keep learning little life lessons from my experiences in gaming.

A little background to make a point: sometimes I like to play Counter-Strike: Global Offensive in short bursts to train my aim in first-person shooters. There are maps where you can train weapons quite efficiently.

Sometimes, I’ll do this practicing in the middle of the day, when I could be working. Historically, when I’ve done this, I’ve made sure to go “offline” in Steam and Discord in an effort to hide the fact that I’m playing games in the middle of the day.

And the thought hit me… Why am I hiding it? Why don’t I want people to know?

Well, it’s because I don’t want people to see me as irresponsible and unable to stay focused on work. That would be weakness.

And then I thought… What if I reframed it, and wanted to “show off” that I have a job where I have the option of playing games in the middle of the day? Suddenly, it seems like a positive thing. In fact, it seems like the exact type of thing I see people sharing on social media all the time. If I cared about such things, I might even do it myself.

I realized that the reason for both reactions is that I want to hide my weaknesses from others and yet display my strengths. Almost universally. People might post negative things on Facebook, but they rarely reveal actual weaknesses.

Someone might post, “I’ve had a really hard year” but never, “I’ve been really irresponsible and and suffered as a result”. Because having a difficult year but sticking through it is a strength. And people love sharing that.

I’m sure there are lots of social reasons why this is the case. Social status is important, and inflating your public image improves your social status. But that’s for a social scientist to really explain.

I can’t help but think, though, that all social media and public communication is inherently dishonest as a result. You’re only ever getting half of the picture.

You see everyone’s strengths but they are hiding all of their weaknesses. This might be one of the biggest reasons social media is making people so unhappy. We already know that people see the lives of others, and can’t help but compare them with their own lives.

I feel like now I understand why that’s so damaging. You’re literally being bombarded by the best of everyone, and none of the bad. I guess in today’s day and age, you have to suffer alone, thinking you are the only one with weaknesses and actual problems.

It also makes it all the more meaningful when someone actual opens up and is honest enough to share their weaknesses. They are no longer trying to inflate their social standing in front of you.

Maybe it’s not even others that are the biggest problem. Maybe people aren’t even honest with themselves, and hide all of their own weaknesses with themselves with rationalization or even just willful ignorance or delusions.

That’s a very interesting thought to me. There are lots of repercussions of that.

Everyone not only wants to actually have high social standing, they want to feel like they have it. They want to feel like the are great, and have lots of strengths and are generally doing better than average. And for many people (half of all people, technically), that’s going to involve some self-deception.

It also can explain a lot of behavior. Like, (to bring things back to games) take cheaters in video games. Cheating in many games is rampant. To many of us, it seems completely pointless. Yeah you win, but… You cheated. You didn’t demonstrate better skill, and by all accounts, you are in fact worse.

And yet people do it. I think it’s because it still feels good. They can trick themselves into feeling the same way others do when they win fairly. They feel the same sense of accomplishment and strength that others do by actually demonstrating their strength. They are willing to completely ignore the fact that they don’t deserve it.

There are tons of areas this could address, but I think I’ll stop here for today and leave it for another post.

Open Mindedness vs. Lack of Critical Thinking

I feel like I am too easily persuaded by powerful arguments.  In the absence of a counter-argument, I often find myself believing and agreeing with things that may even be opposed to my original belief.

Now, I firmly believe that it’s important for people to be willing to accept other viewpoints, even and specifically when they are contrary to their previous ideas. But where do you draw the line? At what point are you just floating in the wind without any ideology to ground you? Are you lacking in critical thinking if you are that easily persuaded?

In general, I think people are too stubborn and closed-minded, to the point of complete ignorance. So I guess I’d rather be too far on the open-minded end of the spectrum. But too far either way and you’ve got a problem.

Jordan Peterson, the Canadian clinical Psychologist and professor, actually speaks of “ideologies” in a negative context. My understanding of his work is that ideologies tend to pigeon-hole people into specific beliefs and ideas, without the ability to accept new information or conflicting conclusions. People with strong ideologies cannot learn and grow.

In his works, he has also said that it’s important when listening to the ideas of others that you allow yourself to believe what they are saying and to truly be open to the possibility that what they are saying is true. I think I’m definitely at that level, but what if I’m too far?

Perhaps the logical next step is to allow myself to be persuaded and convinced, but then to take a step back and analyze this new information and think critically about it to determine its truth.

So for now, I don’t think its necessary to be more closed-minded by any means. Just to take in new information and then reflect on its truth after the fact.

Second Most Important Thing?

Recently I posted in this blog about the “most important thing” being these blog posts, where I have some reflection and determine all of the things I need to improve. It’s still quite possibly the most important thing I do every day.

But in the past, I had always considered the “most important thing” to be self-improvement through education and learning. Mostly it has taken the form of reading books on a variety of topics.

Is that, then, the second most important thing? For now, I’m going to say yes! Things like, focusing on improving the business are important too, but none of them are as far-reaching and critical to my long-term success as improving myself through learning.

Reading has given me a huge list of improvements, both short-term and long-term. In the short-term, I feel empowered and capable. Learning something new makes me excited to try new things and general sense that I’m improving and my situation is going to constantly improve.

And long-term, it’s basically everything. I makes me more effective. It improves my decision making. It helps me focus on what’s important and ignore the rest. It literally makes me better at everything. Knowledge is power, as they say.

These are all things that will serve me well for my entire lifetime. The more knowledge I can acquire while I’m still young, the more valuable it will be over the course of my life. Just like making an investment early. Exactly like that, actually.

I need to redouble my efforts to constantly improve myself. Whether that means reading books, taking courses (online and off), trying and improving in new things, learning a language, or even just meeting new people and hearing their thoughts. It’s absolutely critical.

Without that learning, it’s easy for things to feel stagnant. Like nothing is going to improve, and that I’m not getting better at anything. I think one of the most important things in life, in terms of feeling fulfilled, is to always be improving. And I need to do that.

Lately I’ve maybe not been as focused on it as I should have been. I’ve gotten carried off in different directions with work, and I’ve been spending more time on other, unrelated activities in my spare time. I’ve even got a handful of books I’ve only partially finished! I need to finish those up.

I Need a Formalized Review System – OR – How Non-Existent Long-Term Attention Span Is

I’ve realized recently that even if I have grandiose ideas that could change everything, within a week or two I’ve almost completely forgotten about them.

At the time I came up with them, of course, I thought that I would never need any kind of reminder. Self-assured of my own profundity, I assume that they are so important that they will be top-of-mind forevermore.

But, that’s not how things play out.

In this blog, specifically, I’ve had ideas and written already about things that I think have the potential to seriously impact my success. And yet, most of them lie dormant; not only not acted-upon, but not even remembered.

Fortunately, I think it’s just a major human weaknesses that we get all excited about things (perhaps rightfully so) and then naturally get distracted by other things or bogged down by the trivial. Unfortunately, it is a serious weakness, and without some kind of mechanism to counteract it, has the potential to completely derail ideas that would otherwise prove extremely valuable.

Now, for the most part, I don’t think I need to go to lengths such as adding calendar reminders about every post and idea that I have. I tend to ignore those anyway.

I’m thinking that I need to regularly read my old posts. And if they hold up to the test of time and hindsight, perhaps create something more permanent. Implement them into my processes.

For now, I think what I’ll do is institute a rule where I either read one of my articles per day, or two every time I actually write one. Over time I can determine whether this is adequate.

Hopefully it will be enough to stay on top of everything and nurture the good ideas and implement them in my life. If there are ones that turn out not to be very relevant or useful, maybe I’ll create a new category to exclude them.

Either way, I think it’s critical to use this kind of self-reflection as more than just an outlet to dump ideas where they will fade away, just so I can clear my head. It needs to actually be useful!

The Power of Setting Attainable Goals — Proven by Video Games

Personally, I have a habit of setting extremely high goals for myself, that may or may not be realistic. Shoot for the stars, and all that.

But lately, I’ve come to see the value in setting things that are much more attainable. And I realized it because of video games.

Somewhat recently I started playing this game called “7 Days to Die”. Picture Minecraft, but a bit more elaborate, and with zombies for good measure.

Ostensibly, you and your friends are preparing supplies, shelter, and weapons so that you can survive a zombie horde every 7 nights. Sound intense? It can be!

So how do most people play this game?

In my experience, most people find some useful specialty, and generally contribute to what the group needs. One person might collect wood and then build an elaborate structure for us to defend ourselves; complete with a spiked moat and arrow slits.

Another might spend his time gathering supplies and equipment for building better weapons. From simple wooden bows to rocket launchers, this person makes sure you have the firepower to take those zombies out.

And what have I busied myself with?

I’m digging an extensive network of mines.

Specifically, I’ve spent most of the time improving my mining skills so I can do it faster. I’m working on building a mine, deep underground, that reaches all the way to a nearby town.

So what is the value of this town? Nothing. It’s already been raided. There are no supplies left there, and really no reason to even go there.

Mining is extremely monotonous. Picture swinging a pickax in front of you, over and over again, in a dark pit underground, for hours at a time in a straight line. The biggest variability is that sometimes you might run in to some iron ore instead of solid rock. But the concept is still the same.

And yet, I can’t wait to get back on and play every week! While I’m doing it, I’m excited.

So why is it that I’m excited to do something monotonous, that provides no real value to myself or others, and just generally seems like a waste of time?

Because I have a goal that’s attainable.

I want to dig a mine all the way to that town. It’s far away, and it takes a long time. But it’s 100% doable as long as I put the time in.

Over time I level up in mining, and my friends build better equipment for me to mine with, so there is also the feeling of accelerated progress. But either way, I’m positive that I will reach this town. There is nothing to stop me!

Somehow that feeling of an impending accomplishment, no matter how trivial (or in this case, pointless), fuels my resolve to complete it and makes me happy to go along with it.

But then that makes me wonder… Do I just like doing things that are easy? Is it just the guarantee of success, given enough time? Or is it just a welcome respite from the poorly delineated progress that’s made each day in the world of knowledge work, where most of the time, I don’t know if I’m really getting closer to my goal, or if I’ll ever reach it.

I don’t think it’s simply that I like easy things. Besides the evidence in my own life, there’s a mountain of evidence that achieving things that are difficult is much more rewarding than achieving things that are easy. So that can’t be it.

I think it might just be that it feels good to take a break for a change. To have a clearly defined goal where the path to getting there is completely known.

In most knowledge work, there are a thousand ways to go about trying to achieve a goal. And unfortunately, you have no way of knowing for sure which ways will work and which won’t until you’ve tried them.

As an analogy, let’s say that you’re at the bottom of a hill, and you want to get to the top and see the view. A simple goal, akin to my mine-digging goal, would be a situation where there is a staircase that goes straight and right up to the top of this hill.

You can see the whole staircase, it’s just as steep at the bottom as it is at the top, and there are no obstacles. You would know exactly what it takes to get to the top, and you can be confident that if you just keep going, you’ll get there.

But most of what I do for a living (and probably most people), is nothing like that. Instead, picture the same scenario, but it’s more like a maze. You are standing at the bottom, and there are 100 different entrances. Some of them lead to the top. Some don’t. Some have untold hardships you’ll endure, and some might not. The point is, you don’t know which is which!

In this scenario, you can still aim high, and try to get to the top. But there is so much uncertainty, that you really don’t know what it’s going to take to get there. You don’t know the right way, and you don’t know what you’re going to face along the way.

Now, in real situations, you can grow your experience and knowledge, and start minimizing the uncertainty. That would certainly help.

In a lot of cultures and even modern psychology, there is this concept of chaos and order, and balance between them is the key. If you get too comfortable and set easy goals for yourself, there is far too much order. You don’t learn and you don’t develop as a person.

But if your goals are too lofty, and the path there too vague, you’re dealing with complete chaos. You have no knowledge of the route you need to take to get there, and that can be debilitating.

So instead, what they argue, is that you need to find that balance, where you’re out of your comfort zone, you’re achieving something difficult, but you come equipped with enough competence to stand a fighting chance of getting through.

My research has led me to believe that what leads to lasting meaning and value in our lives is actually the balance of these two concepts, and not the end result.

In other words, you should choose goals that are difficult but achievable, but it’s not even the achievement of the goals that will ultimately fulfill you. It’s getting there.

 

As a random side-note here that isn’t totally necessary to the understanding of what I’m trying to get across: I think jigsaw puzzles are a good stand-in for my video game.

I never quite understood the appeal of them. The work is somewhat mindless, the process is pretty much the same every time, and it’s something where, if you spend enough time on it, you’re virtually guaranteed to finish it.

Sounds a lot like my goal to build a mine, huh?

I know some say the like the high of finding a place for everything (from chaos to order… sound familiar?), but I think there’s an element of what I’ve been discussing here as well. There’s a comfort in knowing that your goal is something you can accomplish. Maybe it’s just self-empowering, maybe it’s just a desperate need to get something done.

I don’t have all of the answers, I just thought it was somewhat relevant.

Time to Be More Disciplined

I’ve decided I need to be much more disciplined with my work.

Today, for example, I feel like I got almost nothing done despite having been home all day and working relatively long hours. I had important things to do but I kept putting them off.

Why do I do this? Probably just human nature I guess. A lot of it is rationalization. “If I go upstairs immediately after lunch, I can play a quick game before starting work again!”

And then throughout the day you find yourself browsing Google news for the 10th time, looking at pointless articles.

Part of the problem is that I see that I have a lot of things to get done during the day, and I just procrastinate on the difficult ones. In reality, I think if I condensed what I was doing down to just a small time frame, and just focused on it, I could get all of that done and more.

Maybe I need to just actually have a timeline, and say that I’ll only work for, say, 6 hours per day at most. And then just agree to work really hard and focus hard during that time.

But that’s not to say I haven’t improved in this area. One of the first website I built took months, and it was basically my only client. I would spend the whole day playing games or distracting myself in other ways.

I’ve made large strides over time to improve it, but I realize that nothing ever came all at once. It’s been slow progress. Every year is just a bit better. But the last couple weeks, at least, I feel like I have not been very disciplined. And I need to improve that.

If I want to work on the business and change a bunch of things in my business, I need to finish the other things first. And that won’t happen on its own.

(Note: this article was originally private and I’m not sure why. Upon reading it years later, I have made it public.)

Time to Write Every Day

I’m thinking that I should start writing here, literally every day, for at least ten minutes.

My initial thought was, “how valuable is thinking about my own business towards its future success?” And I think the answer is, perhaps clearly, ‘extremely valuable’.

And yet, how often do I actually do it? I have lots of little thoughts here or there, but it’s almost never organized, and often no action comes from it anyway.

I think it would benefit me hugely to just organize my thoughts on a regular basis here. I’d like to outline just some of the ways that I think it will help.

1. Focus

It will help me focus on what’s important, and also to keep any pressing tasks or goals top-of-mind. By thinking about these things every single day, and in an organized manner, they will be more likely to actually stick and have an impact on my actions.

2. Time Analysis

I’ll be able to analyze what I’ve been spending time on and what has actually contributed to my success. If none of the things I did contribute much to my actual goals, I’ll have to ask myself why I’m doing them.

3. Organization and Clarity of Thoughts

By writing things out, I am clarifying my thinking and organization my plans and analysis. Once it’s on paper it will help me think about it more. Since there are a million things I could be doing at any given point, it’s nice to narrow that down.

4. Improved Writing and Communication

Simply by writing every day, I’ll get better at it. Better writing is useful virtually everywhere, so this can only help. It is likely to even improve in-person communication I think.

5. Last-Minute Blog Posts

It’s likely that there will be value in some of these musings to others beyond myself. In a pinch, I can always revise one and make it a blog post!

6. Goal and Progress Tracking

I’ll be able to go back and read previous entries and see where I was at. This could help me see where I’m stuck, and also to track how I’ve come along on priorities and goals.

7. Posterity

This could be a great collection of writings at some point. Maybe I’ll want to look back at it for myself, maybe I’ll want to make some kind of compilation. Who knows!

8. Conscious Effort Towards Business Thinking

This is a concrete step I can take to spending more time thinking about my business and how I can improve. It could start a chain reaction of improved business planning.

 

Thought of the Day – Not Spending Time on Most Important Activities

We’ve all heard the Pareto Principal, also known as the 80/20 rule. But what if you’ve identified your 20 but don’t actually focus on them anyway?

Right now, I have work extending out for months on my waiting list. I need to find additional help to handle that. It’s like we’re ready to grow, I just need more help.

In one of my recent posts, I talk about how I need to change what activities I’m involved with in the business, and pursuing that will certainly give me more time to find that help. So I would say that concentrating on delegating and removing responsibilities from myself is certainly part of the 20, and an overall process to simplify my business and establish processes is critical for scaling as well.

But not everything I’m doing right now has anything to do with that. For instance, I’m spending a fair amount of time preparing for an event I’m hosting along with Kari Switala and others.

From a business perspective, what is the purpose of this event? Almost exclusively marketing. Getting new clients.

And is that a priority right now? No. Not at all. In fact we have too many!

I obviously can’t back out now since I made the commitment. Plus it’s coming up soon, so I would never do that anyway. But I think it’s important to recognize that it isn’t furthering my goals a whole lot.

The real issue is that it’s a short term marketing effort, which is specifically what I don’t need right now. Long term efforts such as BNI and blogging/SEO for my own website are still important, because I need to keep growing well into the future.

But the short term ones, I should be saying no to until I actually need them. There are way better ways to spend my time.

How Should I Spend My Time?

I thought I would sketch out a rough outline of how I think I actually should be spending my time, because I should be putting conscious effort in to that. Note that I attempted to include emails relating to these things in their respective categories

Long Term Time Spend Goal (6 Months)

20% Working on business, developing processes
20% Working with employees, hiring initiatives, training
15% Sales, Proposals, etc
15% BNI
10% Project Management
5% Admin Work (Billing, Invoices, Deposits, Accounting, Etc)
5% Writing Blog Posts / SEO for myself
9% Other
<1% Actually doing work on client sites

Short Term Time Spend Goal (6 Months)

15% Working on business, developing processes
10% Working with employees, hiring initiatives, training
10% Sales, Proposals, etc
15% BNI
15% Project Management
5% Admin Work (Billing, Invoices, Deposits, Accounting, Etc)
5% Writing Blog Posts / SEO for myself
10% Other
15% Actually doing work on client sites

Where I Think I Am Now

1% Working on business, developing processes
1% Working with employees, hiring initiatives, training
15% Sales, Proposals, etc
18% BNI
18% Project Management
10% Admin Work (Billing, Invoices, Deposits, Accounting, Etc)
2% Writing Blog Posts / SEO for myself
15% Other (Things like this upcoming event)
20% Actually doing work on client sites

There’s a lot to think about when looking at those numbers! The two most important long-term tasks (most likely), are ones I spend a combined 2% of my time on now. That’s terrible! I definitely need to work on that.

I think it might also be time to read “The One Thing” again, as it really goes over all of this, and is fantastic.