I Need to Start Adding a lot of Additional Content to Existing Blog Posts

I have learned recently that Google is really starting to prioritize posts that go into great detail about a topic and answer a variety of different questions. Context needs to be established so that it can use AI and answer complicated questions.

Obviously I’ve noticed for years now that posts that go into excruciating detail about something tend to rank first for most of my questions. It’s often quite irritating as a user but it doesn’t matter. That’s what ranks.

So my goal now should be to systematically add tons of relevant information to my website. That might mean just adding additional pieces of information to existing and popular blog posts.

But it may also mean doubling-down and adding more articles that are similar to the first one and linking them together. It may also mean linking more of my existing posts together.

What might even be smart is to take a category in which I have tons of posts, and write a huge article with the sole purpose of linking to all of them.

While my rankings seem better than ever, my traffic seems to be slipping a bit, and this might be a great way to improve it.

Finally, just an update that my Adwords campaigns have not been very successful. I don’t know that I’ve gotten any actual calls, just spend a lot.

I may need to revisit those soon. And if I can’t get those to work, I may have to actually pay a company to do SEO for me.

Regrouping on Growing the Business

I’ve sort of trailed off recently when it comes to working on the business and growing it. For a while, I was really hitting the SEO stuff hard and totally revising my site, and it was working! But then I stopped, and now my traffic and results are dropping again.

Right now, I want to circle back on doing two things in particular.

First, I think it’s time that I actually write a newsletter and send it out to my clients. This will involve a few steps:

  1. Finding out when I last sent out a newsletter, then finding out which new clients I’ve added since then and adding them to the newsletter list
  2. Figuring out what big changes have happened in the industry to include in the newsletter (chatGPT?)
  3. Compiling maybe some of my recent posts if they are helpful
  4. Actually writing the newsletter and sending it out
  5. Coming up with a schedule to send these out quarterly

I think that it’s key to keep in touch with all my clients. They need to know I’m around and I need to be top-of-mind for them. They want to know I’m active and working on their best interests. This is the best way to do that.

I’ve made a note to prepare for this tomorrow and proceed with next steps.

The second thing I want to do, is to start producing content again. I need to be posting regularly in my blog if I want to rank highly. I’ve really been slacking here. I’m not sure when my last blog post was.

But if I can keep posting regular content, it should greatly improve my results for all posts. Maybe I should come up with a schedule where I write a new post every couple weeks, and maybe revise an old one every two weeks, too. Something like that.

That’s it for today! I think it’s really important I focus on growing, since I haven’t been the last couple years and that has been a problem.

In All My Hobbies I’ve Opted to Nominally Do One Hard Thing – At the Expense of Fundamentals

I always hated “fundamentals”. I always wanted to just jump to doing the really difficult, impressive stuff so that I could prove I was good at something.

I remember with skateboarding, I always struggled with some core stuff, and instead of just perfecting each thing one at a time, I would spend all of my time trying to land – for example, a 360 flip. It’s a very difficult trick, and every so often – only from a standstill – I could land it.

It looked bad and I could never really get the hang of doing it consistently, but sometimes I could do it. And that made me feel like I was good at the sport.

I wasn’t though. I was just ignoring all the small pieces that were required to get good.

Or on the trampoline. I did get good at basic flips, but then I started doing backflips with a full 360 in them. Once again, it wasn’t pretty. But I could do it. And it impressed people and made me feel like I was really good at it.

And then guitar. I never practiced with a metronome, I didn’t learn any music theory, my rhythm was bad, and just so many of the fundamentals were totally foreign to me.

But I could play one of the more complicated Stevie Ray Vaughan licks. Not very well, obviously, but I could play the notes and I could do it quickly.

I think with all these things, there has been sort of a desperate thread to prove (to myself?) that I’m good at something. I skip steps to just get to the hard stuff because otherwise I feel like I’m just not that great.

And I also just get bogged down in the details of things and it feels overwhelming. I’d rather just go to something cooler and more showy.

I never put any of this together until just recently. The irony is that, in my quest to prove I was good at things, I neglected the very fundamentals which would have enabled my actual success.

It’s sort of frustrating looking back now and seeing how counter-productive it was. I should have drilled in the fundamentals and mastered them so that I could proceed from there with a good base.

Even now, I’m just realizing I do it with weight training, too. I’ve neglected all stretching and all core stability exercises. Instead, I’ve focused hard on obvious measures of success like my bench press numbers.

And then just the other day I injured my back again, ostensibly as a result of not building up core strength. In this case, I got burned by not building up a literal base of stability from which to expand my strength.

In work, I’d much rather take on major acquisitions than slowly build up my client base with strong business fundamentals.

So the question is: what do I do now?

The first step is obviously what I’m doing here: acknowledging the issue. Now that I’m actually aware of it, I can watch out for it going forward. I can pay attention and notice where it might be counter-productive.

I’m really going hard at the guitar again, and it’s important that I do things differently this time. I actually have been focusing a lot more on the fundamentals this time around, so perhaps I have already started to improve. But I do really need to dial that in and realize that being rock-solid on the basics will make the harder stuff way easier.

And I should obviously apply that elsewhere, to. Particularly with my business. I need to look for all the ways in which I’m neglecting some of the basics and really start to work on them. I already sense that there are tons of areas in which I need to improve.

I Need to Totally Recalibrate How I View and Experience Things – Especially Being Alone

I’ve often mentioned here how I’d like to sort of get away from all social media and all silly entertainment, and I finally feel now like I’ve pretty much done that. YouTube had long since been the holdout, but I’ve been using the Screen Zen app and it has successfully gotten rid of the habit.

It’s not that I don’t ever use YouTube now, but the app basically just bugs me to get off it, and I do. So I went from averaging probably almost 2 hours per day on YouTube down to maybe 10 minutes per day. Which is great!

But I feel like a lot of wiring in my brain is being reworked.

I’ve been practicing a ton of guitar and reading a lot. And… Not much else, beyond work and normal, in-person socializing.

What I spend my time on has seen a massive shift away from mindless entertainment and far more onto productive practicing and reading in other languages. Both are things I’ve wanted to prioritize, and now I am.

But I think it necessitates a recalibration of many things. Some of this will happen naturally, and some I probably need to put some thought into.

Historically, almost any time I found myself home alone on a weekday (or worse: weekend), I found myself feeling very lonely and itching for some kind of distraction.

And I always found that distraction: mostly in mindless entertainment.

Over the years, any time I felt that tinge of restlessness or loneliness, I would just turn to YouTube or just watching movies or shows, and I could successfully ignore it.

But now I’m not doing that. The feeling is still there, but I’m channeling that energy into practicing things and reading.

Whereas in the past I never saw those as pleasurable activities, I feel like they are slowly becoming so as more and more time goes by and I get away from any social media or entertainment addiction.

I’ve heard a lot about “dopamine resets,” which may be largely nonsense as a concept. But while there may be no way to “reset” things in one go, I think that if I can avoid all of the mindless entertainment as an ongoing state that it will greatly increase my enjoyment of good, healthy things.

Since it’s all still kind of new, I don’t know for sure, but that certainly feels like how things are going.

So I’ll keep paying attention to that and see where it gets me.

I’ll also work on avoiding giving into any temptation when I feel that boredom or loneliness or… Whatever.

I think being bored is a gift. Maybe nothing productive or healthy sounds fun in a moment, and that’s okay. Maybe I should just be bored for once.

I don’t need to be stimulated every second of every day.

We’ll see how things go in the future, but I’m hopeful they will keep improving in this area.

It’s Been Bothering Me that I’ve Been Too Focused on Entertainment Rather Than Anything Deeper

I feel like I’ve become increasingly restless in my life, (figuratively) and I’m starting to realize it’s because I feel I’ve focused almost everything in my life on enjoyment of entertainment and experiences.

Recently I’ve been very torn because I’ve sort of been planning a long Mexico trip and have been trying to work out logistics.

But I’ve come to the conclusion that I’m not excited about doing a long trip like that. And it took me a while to figure out why.

I’ve spent so much of my life simply trying to experience things, hoping that it would make me happy. But it hasn’t, and I think it’s because it’s just… Not that deep. It doesn’t provide meaning or progression.

I’ve had some great experiences, don’t get me wrong. But that’s not enough by itself.

For travel: I feel like I’ve gotten away from my initial goal of travel, which was to connect with other people, cultures, and places. But lately I’ve felt more like a tourist; traveling around just for hedonistic pursuits like adventure-seeking, food, etc.

Lately I’ve gotten really into improving my guitar playing and also focusing on consistency with my weight training. The latter has been more successful then ever thanks to my CPAP therapy.

So it feels like I finally have things that are deeper and worth pursuing, and that’s really where I want to focus my time.

If I go travel for three months, both of those things will fall by the wayside. Not to mention the fact that I’ll need to spend a lot of extra money.

Before CPAP, I sort of felt like I had no energy after working to put towards any pursuits other than just entertainment, basically. But now I have way more energy. Plus I think I finally broke my last social media vice (YouTube) and now find myself far more focused and motivated to actually do things.

I may still travel, but at this point I am thinking it will be just one or two shorter trips. I’d rather stay home and focus over the winter.

I Should Approach My Life Like I Just Woke Up as a New Person

Since starting on CPAP, I’ve often mentioned how things feel very different and how I’m starting to question a lot of long-held beliefs about myself and my life. My perspective on just about everything is rapidly changing.

Which sort of made me think… Maybe I should approach my life from now on like I sort of just found myself in someone else’s body and have to decide what to do from here.

Everything that I’ve done up until this point is basically a sunk cost. I can’t get back any of the time I’ve already spent.

But what I can do is take a radical approach and plan things going forward as if I’m literally a new person.

Almost like if you were to buy an aging business. You would audit everything and take stock of how things are going and what opportunities there are, and then make changes – potentially drastic ones – to maximize performance going forward.

That’s what I have to do.

So many things that I used to cling to are falling away and I can see forward much more clearly. I think it’s time to take stock of where I’m at and what I actually value and care about.

One challenge at the moment is that I’m not entirely sure what I want. Just, generally. A lot of that I’m still figuring out.

But I think it’s important that I view my life going forward as a fresh start, and behave accordingly.

It feels a bit freeing to look at things this way. I can just sort of move past anything I’ve been stuck on and start from scratch.

I’m not sure how it will go but it’s never too late.

I think I Genuinely need 9+ Hours of Sleep For the Time Being

I slept 8 hours last night, and I can feel that I didn’t sleep enough and it has actually caused problems.

I’ve mostly been getting an actual 9 hours of sleep lately, and that’s been working pretty well for me. I’m just a little surprised to see that 1 hour less and I’m suffering the consequences.

My workout was incredibly disappointing. I’ve struggled all day to stay concentrated, especially as the day goes on. I feel tired and brain-foggy.

I think that what’s happening is that I’m still aggressively healing from my decades of sleep apnea, and my body has become used to the 9 hours I’m usually asleep and is fully utilizing that time to heal. If I don’t get the full amount, I’m going to suffer.

It’s also possible that I need much more sleep than most because my workouts have become increasingly intense, and it just takes a lot of time and energy to repair my muscles after each session.

But since I’m actively improving in many areas still, I have to assume it’s because I’m healing.

Regardless, it doesn’t make much sense to worry about it much until a year has passed and/or I stop improving.

I’m hoping that eventually, I’ll start feeling great with much less sleep. If I had a couple more hours each day to be productive, that would be tremendously beneficial in my life.

The purpose of this post, though, is just to establish that, for now, it’s really important that I sleep at least 9 hours. Whatever it takes to get that, I need to do. Otherwise I’m just setting myself up for failure in many ways.

I Shouldn’t Dismiss Things that Lack “Research Evidence”

I feel like it’s easy in today’s day and age to live and die but we call “science”. While I’m a whole-hearted believer in science, I think that it’s really important to acknowledge its shortcomings and recognize that we are often applying the results of studies far too broadly.

Nowhere is this more pronounced than it is in long-term studies of health and wellness.

At least how it’s done today, these studies aim to follow huge groups of people with diverse backgrounds and see whether a given aspect of how they live is beneficial or not.

But here’s the problem: everyone is different. What works for one person may not work for another. Some things that may be useless for one person may be life-changing to another.

Much of the time, we have no way of seeing behind the scenes to understand what’s going on or why some things work great for some people but not others.

But I’ve had an example lately where that’s not the case.

I’ve seen YouTube videos that champion the idea of “mouth taping” at night to force people to breath through their nose. Proponents claim that their live was completely changed by this simple thing.

Now, I suffer from obstructive sleep apnea. In my case, I stop breathing whether I’m breathing through my mouth or nose. Simply taping my mouth closed is not going to accomplish anything.

Likewise, many people have no problems breathing only through their nose at night, even without taping their mouth shut.

I suspect that the only people who would benefit are people who:

  • Suffer from mild sleep apnea but only when breathing through their mouth
  • Can tolerate mouth-taping

I would venture a guess that this is not a large group of people. And anyone outside of this narrowly-defined group would probably see little-to-no benefit from doing this.

If they were to do studies on mouth taping, I suspect that they would find that it’s ultimately quite negative overall and they would say that you shouldn’t do it.

And yet, some people would get significant benefit from it.

Or let’s say they did a study about diet and concluded that grains are bad for you and decrease a number of measures of health.

It may be the case that many people truly are intolerant or allergic to gluten and that these people are weighing down the results. If you were to exclude them, you may find that the remaining participants in the study are actually far healthier eating grain.

I’ve generally heard that vegetarians tend to be healthier overall, but I suspect there are variables at play that either can’t be adjusted for, or aren’t even known.

For example, it might be that many people who become vegetarian and stick to it actually have some problem digesting meat. I had a roommate that claimed even a tiny amount of residual meat on clean dishes would make him quite ill, and would insist on using only his own dishes and never mixing anything.

I’m quite incredulous of that claim, mostly because I saw him on numerous occasions using my knives or other dishes that had just been used on meat, and he was fine. Nevertheless, it’s likely that many vegetarians do truly have problems digesting meat, and may see huge benefits to their health by remaining vegetarian that others would not have.

Weight loss is an interesting category. “Studies” have shown that aerobic activity actually makes people gain weight, and that “diets” don’t work for losing weight. Not all studies have shown that, of course, but taken with the populace at large, these things supposedly are not effective.

And yet… They work. If you hang around weight training and bodybuilding circles, there is no mystery whatsoever about gaining or losing weight. If someone expressed doubt that reducing their caloric intake would result in losing weight, they would be laughed at and mocked.

And what they are saying is not only true, but most people in this space don’t seem to have too much trouble gaining or losing weight.

So where’s the disconnect?

I’d argue that the average person has little to no agency in terms of affecting change in their life. They follow a script and rarely deviate from it. They do what they feel like.

You can’t tell them to just “eat less” because they won’t.

Someone who is a bodybuilder has probably already demonstrated that they do not fit this mold at all. They are capable of doing difficult, even painful things in order to improve themselves. For them, eating a little less is no great challenge.

These are all just examples. They may be flawed in parts, but the main point I’m making is that just because some research has determined something doesn’t work, doesn’t mean that it should be discounted entirely.

Obviously pseudo-science and outright falsehoods abound, but I suspect there are tons of things in this world that are not supported by consensus in the modern scientific community, yet may be tremendously beneficial for specific individuals.

Or if you look at people who are top performers in just about anything… It’s easy – especially when looking at high-earners – to simply point to survivorship bias. To say that they didn’t do anything to get there, and that the vast majority of people doing what they did failed.

We may look at their habits and routines and point to evidence that says those things do not work, and it would be supported by evidence.

But what if a given routine just doesn’t work for most people? 

The vast majority of people could not handle most of the tactics bodybuilders don’t even think twice about.

I have to believe that there are tons of things that would be tremendously beneficial to individuals either of unusually-high intelligence or self-discipline. I think I need to be completely open to that possibility, and not write-off things just because the previous studies haven’t found them to be beneficial among the general population.

The general population isn’t capable of tons of things that are helpful. I may find considerable value in places others have written off.

We Need to be Very Specific in Who We Work With in our Marketing Materials

This is one of those things that I’ve always known, and yet refused to ever actually do despite all the evidence.

I feel like many things like this are becoming clearer over time. Of course I need to do this.

My concern in the past was always that I was afraid of excluding anyone.

But the thing is… Particularly on my website, I’ve gotten relatively few clients from it despite high traffic. A huge part of that is likely that nobody has felt as if I was speaking to them.

When someone is looking for an agency to work with, it’s extremely effective if they hear their industry mentioned, or at the very least a description of their size of business or something else that will make them feel like we’ve worked with businesses like theirs and can absolutely succeed.

I think I need to start out by saying things along the lines of, “we work with Twin Cities small businesses with between 5-20 employees.”

That’s a great start.

Sure, some bigger companies might decide we’re not big enough for them, but that’s fine. It may even be true!

But for the most part, people who don’t fit that description are just going to gloss over it. A business with just the one owner as an employee will probably still reach out, since they aren’t that far from the description. And they may even feel grateful when I tell them we’ll still work with them.

But most importantly: since I haven’t gotten tons of business from my website, it can really only go up from here.

I think it’s also a good idea to list some specific industries or types of business we work with, like:

  • Home builders
  • Remodelers
  • Business Service Providers (accounting, payroll, marketing, HR, legal, finance, etc.)
  • Niche product makers (e-commerce)
  • Residential services (cleaners, lawn care, plumbing, electrical, security systems)
  • Membership organizations

That’s probably a good start.

So now I just need to revamp some of my main service pages and home page and include these descriptions throughout. Especially near the start of each page.

Hopefully this will help increase conversion.

 

 

I Need to Think of Myself Like a Plant

This post is basically just a rehash of my post from a week or two ago, but I’ve been thinking about it a lot more and it really feels extremely relevant.

Basically, I need to think of myself like a plant.

What does that mean?

Plants don’t think or feel. They simply do their thing. Some are far more successful than others, and it’s all a combination of the right conditions that allow them to thrive.

And I’m realizing more and more that we are more or less the same.

We think we’re so smart and can will our way through anything, but at the end of the day our output is almost exactly correlated with our inputs.

None of my most productive days have ever come after a terrible night’s sleep, when I’m hungover, or when I’m sick. And more than likely nearly all of my best days have followed a period of sobriety, great sleep, and low stress.

It may feel in the moment like bursts of energy and creativity are totally spontaneous, but they aren’t at all. They come when all of your inputs are optimized and you’re feeling good as a result.

I honestly feel really silly for never realizing this before.

I once wrote that it’s arrogance to be too idealistic or optimistic about yourself or your abilities; especially regarding your willpower. While calling it “arrogant” feels like a bit of a judgement, the fact remains that thinking you can still be at your best even when you’re feeling terrible is simply false.

I feel like now that I have this understanding, I need to strive to maximize my inputs as much as possible. I need to get everything in place and do just about everything right on a consistent basis to maximize my output.

Throughout this blog I’ve spoken about weight training, and one thing that I like about it is that it provides objective feedback about how I’m doing. Whereas tracking a subjective measure of how I’m feeling may not always yield valuable results, the objective nature of weight training can’t be biased and is often far more useful.

I’ve started really focusing on giving myself the correct inputs to improve at weight training, and it has started to pay off. I’m rapidly approaching the strongest I’ve ever been. I can almost immediately tell that my efforts have paid off.

These results directly prove my idea. If I eat well (and enough), provide adequate rest and recovery, and don’t drink too much or otherwise sabotage myself, I can put in a great effort in each session and the next time I’ll be able to lift more.

It doesn’t really matter how much effort I’ve put in during the workout. At least not the “conscious” kind of effort requiring me to push myself uncomfortably hard.

If all the conditions are met, I will push myself the correct amount and I will immediately be rewarded with tangible results.

This may not be as obvious in other areas of life simply because I don’t have an obvious, objective measure. But I feel like there’s no question that it’s there. The impact is likely far greater in my life more broadly than it is just for weight training. After all: while there is a limit to how much I could conceivably lift (and I’m already a good chunk of the way there), there’s no limit to how “successful” I can be.

So this may be a nearly identical re-hash of the other blog post, but I’ve just continued thinking about it and felt I needed to expand upon it a bit more.

Armed with this understanding, I may have to change many things in my life.