I’ve had a lot going on personally. Both in the last few weeks and even, more generally, in the last year.
But I’ve made tremendous progress and I feel that I am approaching the time when I can really start focusing on other things again.
I’ve lost a surprising number of clients in the last few months. Much of it seems to be just coincidence, as a shocking number are simply retiring and winding down operations. A handful are switching to another platform like Squarespace.
Very few simply left for competitors.
Much of this is to be expected. However, I have not added very many new clients in the same time frame. That portion has definitely died down.
I’ve also been getting less and less traffic to my website, which is discouraging.
But none of it should be surprising. I’m really not doing any marketing at all. I’m not advertising, I’m not networking, my blogging has fallen to almost zero, and I really haven’t been making changes to the website, either.
So obviously, those things will need to change.
I don’t need to go crazy all-at-once, but I’m thinking that focusing on some website work and other online marketing is a good place to start. Immediate goals and tasks are:
- Start blogging regularly again (whether website-related stuff or hosting business stuff)
- Systematically go through old blog posts and update them to make sure they are good and relevant
- Make tweaks to website content
- Add Jimmy and Maria to my team page
- Fix my portfolio
- Fix my proposal template
- Send out a newsletter to all existing clients
- Add clients added in the last year to my newsletter
Those things are basically all the low-hanging fruit. Most shouldn’t even be all that difficult.
Again, I don’t need to go crazy here. The goal is to just take a step forward at a time. Over time, I should be able to make some pretty major changes without having to put in that much effort. The key is progress.
I’m hoping that my motivation and enthusiasm and energy for these things will pick up as I start to gain momentum and have successes. It’s just a little bit hard right now, know that I’m losing clients faster than I’m gaining them.
Eventually, I may even consider some in-person networking and other efforts. But I don’t want to start with that just yet.