I’ve sort of trailed off recently when it comes to working on the business and growing it. For a while, I was really hitting the SEO stuff hard and totally revising my site, and it was working! But then I stopped, and now my traffic and results are dropping again.
Right now, I want to circle back on doing two things in particular.
First, I think it’s time that I actually write a newsletter and send it out to my clients. This will involve a few steps:
- Finding out when I last sent out a newsletter, then finding out which new clients I’ve added since then and adding them to the newsletter list
- Figuring out what big changes have happened in the industry to include in the newsletter (chatGPT?)
- Compiling maybe some of my recent posts if they are helpful
- Actually writing the newsletter and sending it out
- Coming up with a schedule to send these out quarterly
I think that it’s key to keep in touch with all my clients. They need to know I’m around and I need to be top-of-mind for them. They want to know I’m active and working on their best interests. This is the best way to do that.
I’ve made a note to prepare for this tomorrow and proceed with next steps.
The second thing I want to do, is to start producing content again. I need to be posting regularly in my blog if I want to rank highly. I’ve really been slacking here. I’m not sure when my last blog post was.
But if I can keep posting regular content, it should greatly improve my results for all posts. Maybe I should come up with a schedule where I write a new post every couple weeks, and maybe revise an old one every two weeks, too. Something like that.
That’s it for today! I think it’s really important I focus on growing, since I haven’t been the last couple years and that has been a problem.