Initial Results of Internal Ad

Results are in! I’ve had the new ad running for something like 6 days and I can see how it performed.

So how did it do?

It did… Okay. For a 4-day period Monday-Thursday, we got about 20 unique hits to the page, vs. a historical average of about 8 during a similar time period.

So that’s 12 unique visitors. Not bad, not great. That was out of 3,466 visitors. Conversion is certainly bad, but these are people who came here for very specific problems.

Theoretically, all 12 of those people are actually interested in improving their hosting. The current ad copy reads:

Tired of dealing with your slow WordPress website? Click here to learn how to fix it.

It’s in bold but just regular font.

So we know they have a WordPress site, and we know they want to make it faster. That’s fairly targeted, and a great start.

Obviously I didn’t get any new business, but I’m not sure how optimized my “WordPress Hosting” page really is.

So what’s the plan now?

I want to run a handful more tests and see if we can maximize traffic to that page. See how we can tweak the copy and ad to get more people through the door.

Once I feel confident we can’t do a whole lot better, then it’s time to revise that page (or build a new one?) to gear it towards conversion. We’ll need testimonials, maybe a nice-looking video (I can put that together by recruiting BNI people to be in it), and an enticing offer. But that’s later!

For now, I want to brainstorm some ideas for what I can try in this ad. So here are ideas:

1. Instead of just linking them, ask them to enter in an email address to receive the secret to a faster WordPress site.
2. Ask them to enter in their site and email, and we’ll check why their site is slow for free.
3. Include an offer right there. “Tired of dealing with your slow WordPress site? Click here for 3 free months of lightning-fast WordPress hosting.”
4. Wish your WordPress site loaded as fast as this one? Click here to learn how to make it happen.
5. $25/month is all it takes to make your WordPress site this fast. Click here to find out how.
6. Many WordPress sites can load twice as fast overnight. Enter your URL and email to see if yours is one of them.
7. Include an image with one of these popular variations to see if it helps.

That’s all I have for now! I think all are worth testing out, so I think that’s what I’ll be doing the next couple months. It will be fun to compare results.

I think I’ll start with #1 and see how that goes. Stay tuned for results!