I have learned recently that Google is really starting to prioritize posts that go into great detail about a topic and answer a variety of different questions. Context needs to be established so that it can use AI and answer complicated questions.
Obviously I’ve noticed for years now that posts that go into excruciating detail about something tend to rank first for most of my questions. It’s often quite irritating as a user but it doesn’t matter. That’s what ranks.
So my goal now should be to systematically add tons of relevant information to my website. That might mean just adding additional pieces of information to existing and popular blog posts.
But it may also mean doubling-down and adding more articles that are similar to the first one and linking them together. It may also mean linking more of my existing posts together.
What might even be smart is to take a category in which I have tons of posts, and write a huge article with the sole purpose of linking to all of them.
While my rankings seem better than ever, my traffic seems to be slipping a bit, and this might be a great way to improve it.
Finally, just an update that my Adwords campaigns have not been very successful. I don’t know that I’ve gotten any actual calls, just spend a lot.
I may need to revisit those soon. And if I can’t get those to work, I may have to actually pay a company to do SEO for me.