I’m realizing that I really need to revise my website. Some of the content is just very out-of-date and doesn’t reflect what we do anymore. If I want it to convert, I’m going to have to do a better job.
There are a few things I need to do:
- Come up with my value statement/tagline for use throughout the site
- Make a list of the other things I want to touch on throughout the content
- Review my pages and actually write some new content
It doesn’t have to be super difficult, but I really should do it. I think there might be some issues in there that reflect the recent drop in search engine traffic.
Also, in reading some of my oldest posts here, I’ve had two completely unrelated thoughts:
- My original goal was to write “10 minutes per day, every day” in this blog. I haven’t come close to that, but it might be a good idea to start trying.
- In a very old post, I broke down how I wanted to be spending my time in the business. I had something like 20% allocated to planning for the business and implementing major improvements. I think that’s a great idea, and it’s something I’m definitely not doing now.
I wonder why I’m not doing that? I really should be! I feel that most of my time should be spent either planning for growth or actively implementing it. Working on the business instead of in it.
So I’d like to start making that much more of a priority.