I realized that I really need to focus on problems people have with their hosting and just blog about those. It’s an excellent way to capture people who are very interested in leaving their website host.
I’ve been focusing hard on simply acquiring other businesses, but I actually think that it’s important to continue trying to get the low-hanging fruit of new clients.
After all, even after two acquisitions, the majority of my hosting clients still came to me as regular clients by themselves. It’s more work to acquire them on average, but if I just have these funnels in place, it could mean a steady stream of new clients.
Ultimately, it feels like if I’m just buying businesses, I’m simply profiting off of the hard work that they did in acquiring these clients. So it might feel kind of good to also be putting in the work on my end and acquiring clients in any way that I can.
Plus, having more clients makes my business more valuable, no matter where they came from. If I ever want to sell one day, I’ll want to have the maximum number of clients possible.
So going forward, I should really just be thinking constantly about what kinds of hosting issues people have and then blogging about them. I also need to pay attention to any issues my clients have. If anything ever comes up, I should blog about it!
One thing actually DID happen this week, and I should definitely blog about it. So that’s on the list for next week.