I’ve been reading a lot of books recently as part of my “One Thing” each day to help prepare me for all of my upcoming marketing plans. And I’ve concluded that there are quite a few things I’m going to need to do.
In addition to rethinking my positioning, rewriting my website content, putting together landing pages, and testing out different advertising options, I think I’m also going to need to plan out email marketing strategies and automation campaigns.
While I haven’t thought all of this through just yet, it’s become clear to me that I probably won’t be able to just put an ad on Facebook and have people purchase my services without any additional interactions.
Most likely, it will require me to turn them into subscribers of some kind first, and then eventually they will buy from me after enough interactions.
Unfortunately, it’s all just quite a bit more complicated and will take much more work than initially anticipated.
One interesting thing I read about is the difference between high-risk and low-risk sales. Unfortunately, I’ve found very little information regarding how to sell the two differently, which is very odd.
Low-risk sales are considered those of less than $200. My services could certainly fall under that category if billed monthly. So if nothing else, a good insight here is that monthly payment options should definitely be considered for new clients because the barrier to purchase is so much lower.
But even as a low-risk service, I think people perceive that going with us for any of our services is a very important business decision, and that they need to be cautious in their choices with it.
I’ve had a couple other interested thoughts recently that are unrelated.
The first is the fact that the clients we want to work with already have WordPress sites, and that we don’t need to sell them at all on WordPress itself. They already understand its value.
And with that in mind, I thought of a brief tagline of sorts that I thought sort of represented our value to those people.
“WordPress is hard. We make it easy.”
Perhaps a bit too simple, but maybe not! It’s not exactly praising WordPress itself, but to a business owner who is struggling with maintaining a WordPress site, they’ll get it.
That’s all I have for now. I’ll be reading a few more books and then hopefully moving on to the rest of the tasks.
Wouldn’t “Making WordPress Easy” be a much cleaner, better tagline?
Perhaps the most important insight here is that I should probably always present the option of monthly, contract-free hosting to any potential hosting client. The barrier is then extremely low.