I Want to Lead a Life of Improvement and Accomplishment, not Just Enjoyment

I think the underlying concept of this post has been brewing in my mind for quite some time now, and maybe I’ve said similar things in the past. But more recently I feel that it’s come to a head.

I think I’ve been so preoccupied with my own enjoyment of the world that it has sort of distracted me from my goals.

Now, perhaps more than ever, I want to pursue grand goals and work tirelessly to achieve them. Even minor accomplishments feel more satisfying than ever, and meaningless entertainment or pleasure-seeking seems to leave me feeling more dissatisfied than ever.

Rather than lament why that is, I think it’s easier and more effective to just go with it. To start moving away from those things and, instead, really dive headfirst into accomplishing my numerous goals.

This doesn’t mean I can’t ever enjoy myself, but it does mean establishing what it will take to achieve my goals and sticking to those things.

It probably does mean avoiding some activities in favor of others. For example, I have found that nature-based activities and things that are more physically-active in general are far more rewarding than, say, just going out and drinking.

Plus they have the added benefit of being healthy and making me feel better long-term, vs. drinking which is the exact opposite.

I sort of feel like I’ve been so preoccupied with some internal things and other parts of my life in general that I’ve lost focus on my goals for quite a while now.

In the last year, specifically, I feel like I was too distracted to actually accomplish anything beyond that.

I knew that at some point I’d start feeling like I am now, and that time has come a little earlier than expected.

And I see it as a very good thing. It requires confidence, initiative, and a positive outlook to really feel motivated and disciplined enough to have this kind of focus. And those things were conspicuously absent to varying degrees for the last year.

I’m not sure if I will immediately start to turn things around but at this point I’m feeling like that should really be where my focus is.

I Think I Need to Start Ramping Up Marketing Efforts Again

I’ve had a lot going on personally. Both in the last few weeks and even, more generally, in the last year.

But I’ve made tremendous progress and I feel that I am approaching the time when I can really start focusing on other things again.

I’ve lost a surprising number of clients in the last few months. Much of it seems to be just coincidence, as a shocking number are simply retiring and winding down operations. A handful are switching to another platform like Squarespace.

Very few simply left for competitors.

Much of this is to be expected. However, I have not added very many new clients in the same time frame. That portion has definitely died down.

I’ve also been getting less and less traffic to my website, which is discouraging.

But none of it should be surprising. I’m really not doing any marketing at all. I’m not advertising, I’m not networking, my blogging has fallen to almost zero, and I really haven’t been making changes to the website, either.

So obviously, those things will need to change.

I don’t need to go crazy all-at-once, but I’m thinking that focusing on some website work and other online marketing is a good place to start. Immediate goals and tasks are:

  • Start blogging regularly again (whether website-related stuff or hosting business stuff)
  • Systematically go through old blog posts and update them to make sure they are good and relevant
  • Make tweaks to website content
  • Add Jimmy and Maria to my team page
  • Fix my portfolio
  • Fix my proposal template
  • Send out a newsletter to all existing clients
  • Add clients added in the last year to my newsletter

Those things are basically all the low-hanging fruit. Most shouldn’t even be all that difficult.

Again, I don’t need to go crazy here. The goal is to just take a step forward at a time. Over time, I should be able to make some pretty major changes without having to put in that much effort. The key is progress.

I’m hoping that my motivation and enthusiasm and energy for these things will pick up as I start to gain momentum and have successes. It’s just a little bit hard right now, know that I’m losing clients faster than I’m gaining them.

Eventually, I may even consider some in-person networking and other efforts. But I don’t want to start with that just yet.

A Missing Factor: When Outcomes Aren’t Determined by Inputs

This post is pointless, in the sense that I don’t know that it will have a firm conclusion.

Instead, I just want to bring-to-light a concept I’ve been thinking about lately.

Essentially, that sometimes the outcome is not at all determined by the inputs that go into it.

Some obvious insights from this are more or less extensions of the post I wrote about being careful what lessons you learn from failures.

First, let me explain exactly what I mean with some examples.

What made me think of this is disc golf. There are tons of examples of this.

The most obvious ones are where your throw your disc and it ends up with a fluke roll that ends up far from where it landed.

Now, at the elite level, you are always considering the possibility of these types of outcomes and doing what you can to prevent them. But even then, they will happen sometimes.

So let’s say, as is often the case, that you’re playing a hole in which most of it is blind. You only see the early portion of the flight path.

You throw the disc, and you think it’s looking good. However, once you get down there, you realize that the disc actually ended up a good 100 feet beyond the pin.

“I guess I’ll just throw it way less hard next time,” you say to yourself. You’ve come to the conclusion that you threw it way too hard this time, and you need to compensate for this next time.

The problem is, you didn’t. You actually got a fluke roll, where the disc landed, popped and perfectly on to its side, and then proceeded another 100+ feet beyond.

But since you couldn’t see this happen, you only know your inputs (how you threw it) and the outcome (where it landed). You don’t have the full story of what happened in the middle.

This result is essentially noise. Using it as a learning experience will be actively detrimental to you. As you play more, you may start to sense better when things are flukes, and not learn from them. But in the short-term, they may actively hurt your ability to progress, as you test out different inputs and seemingly get random results.

As another example, I was playing with my friend Zac and, a couple times, he let loose what was actually a perfect throw. Form was great, release was great, and the disc was launched perfectly.

And it went terribly.

The disc just barely clipped a tree and bounced deep into the woods.

Now this case is actually a bit different, because he had far more control over the inputs and actually could fix this.

The problem in this case is that he’s likely to learn the wrong lesson. Despite throwing with perfect form, the feedback that he got is that he did a bad job. He is likely to change his throw going forward.

Now, there is probably a correct lesson to be learned in this case, and it’s that he should aim ever-so-slightly more to one side to avoid that tree. But instead, he may very well blame the other aspects of the throw.

So really these are two different – but related – concepts.

In the first example, the input really was almost completely disconnected from the output. In the second, they were connected but the wrong input was likely to be blamed.

In other areas in life and business, this is likely to happen almost constantly. It’s extremely difficult to identify exactly what makes you successful in most areas. And in both successes and failures, you are quite likely to blame the wrong input for them and proceed accordingly.

It’s like when a lottery winner outlines their “strategies” for success, when they obviously were totally irrelevant. The only factor that mattered was actually dumb luck.

If I had to come up with some kind of conclusion, I would just say that it’s incredibly important to:

  1. Recognize when the results of something are caused primarily by factors outside your control
  2. Be sure not incorrectly identify which of your efforts actually caused a success or failure

I think part of what makes experience so incredibly valuable is that these things start to come naturally to you. You’ve had enough data points that you know when something is a fluke, you know what should work, and you can start to pick up what you did wrong if it really was your fault.

I think about my own business and the work we do, and how I can approach almost any situation – including ones that I haven’t directly worked on before – with way more confidence. I have an intuitive sense of what will work and what won’t, and know that I can figure most things out without messing anything up too badly.

And that comes from experience. I’ve done it all before. I’ve done a new thing for the first time thousands of times, and so I know what the process is like.

I remember when I was first starting and I would often be forced to just try things blindly without having any sense of how they would go. But that’s how I learned and gained experience. And with that experience comes wisdom.

In disc golf, I’ve noticed the more I play (especially when replaying certain courses), that I am able to sense when things are a fluke. Sometimes my disc will end somewhere and I’ll conclude, “okay that definitely rolled there, because there’s no way it went that far on the fly”. And that helps me learn going forward.

Again, I don’t have a firm conclusion for this, it’s just a concept I wanted to formally write about because it may have big consequences in many areas of life and business.

I Need to Add More Pages About our WordPress Services

The thought occurred to me today that I really need to ramp up the content on my website and add a service page for basically every single possible WordPress-related service we provide.

I saw the following in the footer of a competitor’s website:

Screenshot of a competitor's website with a list of their WordPress services

Some of these are, from a human perspective, sort of ridiculous to list by themselves.

But as much as Google tries to get you to just “write content for people” and not to do anything to “game the system”, this is absolutely the way to get search results.

And of course these would all be linked together and linking to my main services pages which should further bolster them.

The goal should be to write these over time and slowly build them up. This will also show Google that we are very active

In addition to helping to attract individual clients to my site (which should still be a goal, and also it’s worth noting that I had two new clients reach out to me randomly this week), it will also improve my rankings and presence to hopefully attract more potential business owners looking to sell their clients or companies.

So I kind of just wanted to brainstorm some articles/pages that I could write:

  • WordPress Backups
  • WordPress Membership Websites
  • WordPress Maintenance (Do I have this already?)
  • WordPress Migration
  • WordPress retained Services
  • WordPress Security
  • Hacked WordPress Site Fix
  • WordPress Speed Optimization
  • WordPress Plugin Audit
  • WordPress Support
  • WordPress Elementor Developers
  • WordPress Diagnosis
  • WordPress Problem Fix
  • WordPress Restoration (like if their site broke or was deleted)
  • WordPress Best Practices
  • WordPress Helpdesk

That’s probably good for now. It will take me a while to actually write all of those, but it should be a good starting point.

Hopefully I can knock out about one per week and go from there. In time, it should lead to some nice improvements in my search results.

Willpower & Motivation are Resources to be Cultivated and Used Strategically

We’ve all heard that you shouldn’t rely on the nebulous idea of “motivation” to get things done or achieve success, but I think that’s a very facile precept that should really be expounded upon.

In general, I think it’s a good idea, but we need to clarify a few points.

Note that I’ll basically use “willpower” and “motivation” interchangeable here, but I’m really referring to the same thing.

I think motivation is like a superpower that you have, but it’s not inexhaustible.

The reason people say that is because some people tend to only get things done when they have large amounts of motivation, and then they have no discipline or structure in place to keep going once it inevitably runs out.

And so yes, I agree with the statement that motivation should not be solely relied upon to get things done.

So how should it be used?

Just like any other resource.

It should cultivated, fostered, and spent or used strategically where its impact will be the greatest.

There are many implications of this paradigm, so I’ll go through them one at a time.

First, willpower must not be wasted. 

This could mean a numbers of things; you shouldn’t use it to accomplish pointless things, it shouldn’t be underutilized, and most importantly: I think that you should set up your day-to-day life to minimize its use.

The most obvious way to do this is what all the self-help and productivity “gurus” tout, which is to establish habits and routine. And this is, in fact, great advice.

Not only will these things keep you productive during extended periods where you have no motivation, they will also amplify the impact when you are motivated.

Think of it like a discount. The same task takes much less motivation because it’s already a habit.

And once you’ve finished your habits, you have much more motivation leftover to tackle additional tasks.

Building habits is, by far, the most important thing you can do for productivity and for maximizing the impact of your motivation and willpower. I’ve talked a lot about it in the past, though, so I don’t need to go into much more detail here.

But in addition to habit-building, it’s also important to plug any obvious willpower “leaks”.

So, for example, let’s say you’re trying to eat healthier. You could buy all the same things at the grocery store like junk food, and then leave it lying around your house every day.

The end result would be that throughout the day, you are constantly seeing the junk food and having to use up some willpower to avoid eating it. You won’t have much of it left for other activities, and you may even run out at some point and give in and eat the junkfood.

So what’s the solution? Easy!

Just stop buying it to begin with. Grocery shop right after eating if you have to, and only buy healthy things. You won’t have any unhealthy options left in your house to be tempted by, and the net effect is that you aren’t using up your willpower on something stupid.

This same concept could apply to lots of other areas, too. Besides obvious ones like not having alcohol lying around if you’re trying to quit drinking, you can also do things like blocking distracting websites on your computer, uninstalling unproductive apps on your phone, and removing activities from your life that you greatly dislike.

The net result is that you’ll have much more consistent motivation leftover to use in areas where it makes the most sense.

The next concept is that you should do everything you can to maximize production of willpower.

Entire books have gone into detail both defining what “willpower” is and also how to maximize it. But in general, I think you need to get the basics of a healthy lifestyle right.

Eating right, sleeping well, avoiding excessive stress (even though short-term stress can help you power through things), and keeping yourself happy are all important to maximizing willpower.

If you’re unhealthy, chronically stressed, or depressed, you probably are going to be severely lacking in motivation and willpower.

Next, you need to use your motivation and willpower on important activities that will have the greatest impact.

You could use it all on tedious tasks that probably could be automated or outsourced. Or you could even do nothing with it and just give in to entertainment even though you’re very motivated.

But instead, you should be using it primarily on high-value activities that are likely to improve your long-term earning or productivity potential.

At the start of this year, my motivation was fairly high. I was being productive in basically all areas. I’d finish my normal work for the day, and then I’d proceed to make great progress on my long-term business goals and some personal ones.

And that was basically every day.

But then, starting at the end of Spring, all of that motivation seemed to dry up. I’ve discussed and speculated on the causes of that at length in other posts, but the important thing now is that I got to see first-hand what the difference was for me between being very motivated and having no motivation.

And it was stark.

Basically all of my efforts beyond just the regular day-to-day stuff completely dried up. I never did any of the business initiatives nor the personal ones. And it has been a little depressing.

This goes to show just how important it is. With it, things go so much better.

It showed me that while it is important to have habits in place (which kept me generally on-track), willpower is still incredibly important and can greatly amplify the impact of your efforts.

It’s starting to come back now, I think, and I have big plans for it. I’m really hoping to make the most of it and get all of my other initiatives back on track.

I want to focus hard on my long-term growth initiatives in my business and really focus on acquiring other companies. It will probably require a lot of manual effort but I suspect that it will be worth it in the end.

I Need to be More Open to Feedback and Criticism

A friend was giving me some suggestions on some of my marketing efforts and part of my website, and I realized that my natural reaction is to get defensive or dismissive.

I’ve created a business over the years in which I don’t need to rely on anyone and rarely have any genuine discussions with anyone about how to run it. I’m in charge and I decide pretty much everything.

But I wonder how much of that is just sort of a defense strategy to avoid facing any criticism? Perhaps in my quest for total independence, I’ve gone too far and now dismiss all external suggestions.

And that’s a bad thing.

Many of his suggestions were good. And I really should be actively seeking advice from others if I want to keep growing and succeeding.

I’ve never liked feedback or criticism but I feel like that’s something I should probably address. Because I need that feedback. It is extremely helpful.

This might just be a personal thing that I need to focus on and work on over time. Hopefully I’ll eventually start actively getting feedback from others in some way and make improvements based on that feedback.

It may be the only way forward!

Especially since I had a major disappointment yesterday. I had been in talks to acquire a fairly large website host and it looked like an excellent fit. I found out yesterday that they decided to go with another buyer, which was a huge blow.

I feel like I need to channel that disappointment and do better all around and improve. I need to get tactical with my efforts and really start hammering home my efforts to acquire other businesses.

It’s nice when they come to me, but I don’t think I can count on that every time. I need to start aggressively seeking them out, I think.

I Should Focus on Opportunities, not on Worries

I was feeling pretty good this morning; better than I have in a while. And I realized that I had basically spent all morning thinking about positive, future opportunities.

A project I was excited to get started, some growth possibilities in my company, potential get-togethers with friends.

And it left me feeling good. I was also focused and productive and felt more motivated than usual.

In contrast, I feel like lately I’ve almost exclusively focused on worries and concerns. I’ve been super busy with a bunch of different things and stressed because of some projects. My mind has been focusing on what could go wrong and how I should address it and never on things that could go right and what a difference that would make.

I feel like I used to always focus on opportunities and positive things, but somewhere along the way, I switched.

I just read an older blog post where I was super motivated. I’ve come across a bunch of these. My energy, excitement, and enthusiasm before the pandemic seem to have been unstoppable.

Despite the fact that I wasn’t in as good of shape and still drank and generally hadn’t gotten my life together as much, I still seemed to have a motivation that I have never been able to match since. And I’ve commented on it while going through old blog posts.

Maybe that’s when it happened.

Maybe it was the fear and worry and general anxious atmosphere surrounding the early days of the pandemic that flipped some kind of switch in me. I started focusing on the negative rather than the positive, and maybe I’ve never come back from that.

And that’s a shame.

But more than just being a shame, it’s really counter-productive.

I think about where my head has been at, and it’s silly. I’m wasting all my time worrying about a small, one-time project I have going on. More than likely it will end up fine, but regardless: the long-term difference between the most positive and most negative outcome on my life is quite small.

This is the case for virtually everything I worry about.

Conversely, I am currently in talks to acquire a hosting company with hundreds of websites. The positive impact this could have on my business and my life is massive. Long term, we’re talking maybe 3 orders of magnitude greater than the project I’ve been worried about.

And now that I’m thinking about it: it’s absolutely insane. I’ve been giving the negative thing more space in my head than the positive thing that’s potentially 1000 times more important.

I need to totally rewire myself to think almost exclusively about opportunities. Because the aforementioned opportunity is just one opportunity I have right now. There is no limit to others I could have. I just need to be focused on opportunities and how I can achieve everything I’m looking to do.

Honestly, even writing this out, I am getting a bit of a tinge of excitement realizing what I could be doing and how much I’ve been missing out on. I’ve gotten the fundamentals right in so many areas of my life, and I feel like I’m poised to make some big moves if I just focus on the big opportunities and implementing all of the initiatives I think of.

After all, most of the things I’ve tried have worked up until this point. Some have taken longer than others, and some have obviously led to more success than others.

But I’ve had very few abject failures, and most things have worked out in the end if I have put enough work into them.

So from now on: I just need to focus not just on being positive, but on the big picture, on growth, and on the opportunities I have.

I Need to Focus on Hosting Problems and Write About Them in Blog

I realized that I really need to focus on problems people have with their hosting and just blog about those. It’s an excellent way to capture people who are very interested in leaving their website host.

I’ve been focusing hard on simply acquiring other businesses, but I actually think that it’s important to continue trying to get the low-hanging fruit of new clients.

After all, even after two acquisitions, the majority of my hosting clients still came to me as regular clients by themselves. It’s more work to acquire them on average, but if I just have these funnels in place, it could mean a steady stream of new clients.

Ultimately, it feels like if I’m just buying businesses, I’m simply profiting off of the hard work that they did in acquiring these clients. So it might feel kind of good to also be putting in the work on my end and acquiring clients in any way that I can.

Plus, having more clients makes my business more valuable, no matter where they came from. If I ever want to sell one day, I’ll want to have the maximum number of clients possible.

So going forward, I should really just be thinking constantly about what kinds of hosting issues people have and then blogging about them. I also need to pay attention to any issues my clients have. If anything ever comes up, I should blog about it!

One thing actually DID happen this week, and I should definitely blog about it. So that’s on the list for next week.

I Really Have Come a Long Way in the last 10 Years

I was just thinking recently about past events and behaviors and how far I’ve come since them. Particularly just in the time span of the last 10 years.

I think about my interactions with business contacts and clients, and I just cringe. I cannot believe that that’s who I used to be.

I would regularly do things that I now consider to be either wildly unprofessional or just… Bizarre.

The point of this post isn’t really as a list of examples, but some might be worth giving.

I remember when I first branched out on my own, I struggled to get anything done. I had one single client at one point, and the website still took months to build. I’d just procrastinate constantly and not make any progress.

For many years, basically everything I did was just a massive amount of procrastination. Any recurring task, I would push off until the last moment or later.

I remember realizing, the night before a presentation at my BNI group, that I knew nothing about the AV setup. I had just assumed the projector was always there and available and that somebody would help me with it.

I decided maybe that was a bad assumption, and emailed the chapter member in charge of it at like midnight the night before. He would later tell me that he saw my message and decided, “this isn’t my problem” and didn’t respond or worry about it.

And that was an important lesson for me. Though it did work out in the end.

When it comes down to it, I just don’t think I would see any potential in my younger self if I met him. Everything was sloppy and I had no discipline whatsoever.

I also made almost no money, and it’s no surprise why.

I feel very fortunate that I somehow improved over the years and am now doing a ton better. I’m also a person I actually like and people trust to get things done.

Sometimes it’s just so hard to see the progress, and I get frustrated. It’s also easy to just focus on one metric, like income, and not see everything else that has improved.

Even if income was the most important thing, I feel like it’s actually a lagging indicator. Developing myself pays itself off in all areas of life, in addition to also being the primary method to increase future earning potential.

But overall, it’s just nice to take a step back and see the progress. I’m actually embarrassed thinking about what I was like just 10 years ago, both personally and professionally. I’m not perfect now clearly, but I’ve come so far in so many ways.

And I think that’s a good thing. If you’re not embarrassed by what you were like in the past, are you even improving?

None of the changes came overnight. Much of it has been described in this blog, which I believe I started in mid 2018.

I think it points to the power of gradual improvement, and always taking steps in the right direction. Improving just a little bit at a time compounds into huge changes over time.

It would be fun to actually ask some of my friends if they’ve noticed any of the change. If it’s obvious to me, I wonder if it’s obvious to them.

The point is: I think I’m going in the right direction. There are setbacks, of course, and lately I’ve felt fairly discouraged, but as long as I just keep progressing, it’s all good.

The hard times will pass, and I’ll be all that much better for having strived to keep making progress even when it was really hard.

Update on Yearly Goals and New Habit Relating to Sleeping

I just reviewed my post about my goals for the year and wanted to give an update on my progress for that.

I’ve made lots of meaningful progress towards many of the goals and I would say that a lot of them are very much doable still. I don’t think any are impossible and few are unlikely. It’s nice to see that they are coming along.

Here is some specific progress relating to specific goals:

  • I haven’t initiated any deals to buy other companies yet, but I’ve had some nibbles, and I’ve made incredible progress towards attracting more of them
  • I haven’t reviewed business profit so far but I suspect we are more profitable than ever
  • I am well within my goal of limiting myself to 30 hours per week of work
  • My photos site is coming along nicely, and it’s entirely possible I’ll have 10 sales by the end of the year
  • Haven’t had any alcohol since I made the goals and shouldn’t have any trouble making it to next year
  • I need to make plans to camp overnight on a river island
  • I’ve been disc golfing a lot, though I haven’t come too close to an Ace yet
  • I may or may not join a rock climbing gym, we’ll see
  • I’ve biked a bit

So overall, good progress. Especially since I wrote that at the end of April and haven’t had that much time to actually get these things done. I finished tons of major projects at home here already. They weren’t “goals” for the year but they still had to get done, and now I should have more time to put towards other things.

Finally, I’d like to formally change the habit I’m working on. I’ve done an excellent job (100% success, I believe) of waking up at 7:30am and not snoozing my alarm.

However, I’m still struggling to develop my own circadian rhythm. And I think one of the biggest parts of that is that I’m doing lots of other things in bed, including not getting up right away and instead using my phone for quite a while.

For the most part, it’s to study, but I think it’s still probably a big problem.

To start with, I’m going to try to establish a new habit of physically getting up within 5 minutes of being awake, starting the day, and not returning to bed at all.

This will require studying elsewhere, which is fine.

I’m hoping that will help quite a bit. I want to generally not use my bed for anything else until I go to bed, but I don’t want to make that a hard rule until I’ve established the morning one first. I generally read in my bed and I think it would be better if I did that somewhere else.

Either way, we’ll start here and then move on once it’s established.

Down the road I could also consider mandating that I go outside and get some light first thing, never use my bed except for sleeping, and perhaps even establish a hard bed time.

But I’ve been getting closer and closer to fixing my sleep and I just need to continue one step at a time.