It’s finally time I get serious about advertising. I need to pay to promote myself online and test a variety of different places to see if I can generate any business that way.
Back when my average client wasn’t very profitable, it was tough to justify spending very much on Adwords, for instance. But I have since revamped my product offering and am now pushing my Total WordPress Maintenance package which bundles a bunch of our WordPress services together, resulting in considerably higher total profit. This means I can justify spending a ton more on advertising for each client acquisition.
While I’ve tried this a little bit in the past, I never took it very seriously. I suspect my total ad spend throughout the entire time I’ve been in business is less than $1000, which means I really haven’t done it at all.
But it, along with my organic SEO, is likely the future of growth for me.
If I can lock something down that is repeatable and scalable, I just need to push that heavily and I’ll finally start seeing the consistent growth I’ve been hoping for.
To start, I’m going to focus on Google Adwords. I don’t know yet whether it should all just be ads shown directly in Google, or if perhaps I should focus on local ads in maps.
There’s a lot I don’t know, actually. And so one of the first things I’d like to do is more research on advertising with Google and what works and what doesn’t. Hopefully that will guide me a bit.
I’m hoping to spend maybe a month or two optimizing that and seeing if I can get some results.
If that doesn’t get me what I’m looking for, I might start looking into other advertising avenues. Perhaps smaller directory sites like Yelp or Thumbtack. I’ve tried LinkedIn before and gotten nowhere, so I’m not sure if I’d want to go back to that or not.
Regardless, it’s important that I move forward with these and do what I can to grow. I’d rather not go back to in-person networking to grow my business, and I don’t want to stagnate, either.
I may finally ask for some help with SEO, too, since it feels like I should be getting way more business from my site and organic rankings than I am. That may be the next step after advertising.
I’d love to start adding a client or two per week from new leads. If I could do that, I’d be golden.