Anyone who’s in marketing would say “duh” to this… But I’m starting to think I really do need to do it.
I hate doing most traditional forms of marketing, and email-newsletters are certainly on that list.
But I realized today that, for many of my newer clients (especially via acquisition), they have no idea what my business stands for, what we’re about, or even that we’re looking to grow.
I think sending a couple emails per year would probably be quite beneficial. If nothing else, I could share news about myself and the company and they would feel closer and more connected with me, which would improve retention.
It would also make them more comfortable to reach out to me for anything they need.
And then, one of the most important parts, would be that it might increase organic growth via referrals. If they are happy with my services and know that I’m looking to grow, they will refer their friends and family to me and potentially ask to sign up their other projects as well.
You could argue that this is very low-hanging fruit. I already have a huge list of clients that are mostly pleased with my services and would be happy to share my name with some if I were top-of-mind.
I’ve added it to my list for next week to be my marketing project. Hopefully by next Friday, I’ll send out my first email in years.
I did follow through with this. Getting the list correct was a lot of work but it was worth it. The response to my first post was very positive. I’m hoping to send out 2-4 of these each year.
I have not sent one out since then. I guess it will be once per year!
I’m hoping to add all my newer clients to the list and then send out another similar, yearly newsletter.