The thought came to me just now that my business has continued to grow quite well, and almost all of the business that I’ve gained is for new hosting and maintenance clients, which is actually what I want.
While we still regularly have website design projects, they are becoming less and less frequent.
Now, it doesn’t feel like I’ve actively gone out of my way to avoid website design projects. My processes are all pretty much the same for website designs and I always tell people that we do it.
If I didn’t put any more thought into it, I’d simply say that it’s the Law of Attraction. You put what you want out there and it will come to you.
And I think there’s some truth to that, but if you break it down, you can see why it works. It’s not just some mystical thing that works magically.
I put a lot of thought into how to get more hosting clients. I’ve been actively tweaking my website and marketing to better reflect that we do that. I’ve been pushing hosting and maintenance services for years, while probably downplaying design.
Meanwhile, I haven’t updated my website design portfolio in quite some time, and it needs it. That just hasn’t been a priority.
I also put a lot of work into improving our hosting services and making them as good as possible. I don’t put as much thought into design.
Little by little, both the services I provide and the quality of my messaging and marketing improves. Little changes stack up over time, to where I am now getting way more of these clients.
Maybe nothing has slipped really for website design, but all of these little things add up over time in a huge way.
And this got me thinking: just imagine how all the other little things in my life can add up over time?
The power of gradual change cannot possibly be overstated.
As long as I continue progressing and putting work into the things that are important to me, they will work out.
I just need to keep going.