As I’m reading through old posts and considering my current position, I’m realizing that I probably know exactly how to grow my business and am just not doing it.
Case in point: working with one of my partner companies, they have a variety of websites they’d like us to host. Once they are over to us, we can begin billing for that hosting.
It’s up to me to make sure those sites get migrated. And I just haven’t been doing it.
This is the proverbial “low hanging fruit” and I just haven’t been pursuing it at all, despite the fact that I absolutely have.
Yes: it’s more exciting to talk to a new client and make a new sale. In this case, the sale is already done, and all that remains is the boring logistics of actually migrating the websites and setting up billing.
What this might be reflective of is the fact that I love the conceptual, the novel, and the big-picture. I don’t love details and implementation. But in this case, they are absolutely critical.
Reading through my posts, I also have countless ideas of how to expand my hosting operations. But I’ve barely implemented any of them.
Networking with owners of other website hosting companies would be a great start! So I think it’s time to finally get to that and other ideas.