Don’t let the title fool you: this is a post about something bad.
I just got done reading some of my posts from January and February, when I was excited to grow my business and really work through a ton of marketing things. And then, as you know, the world changed in March.
So for a long time I told myself that it was okay to just worry about keeping things going and not too much on working ON the business instead of IN it.
But it’s been 7 months now, and I’m still just working IN the business. I haven’t gotten around to doing… anything. I just work on the projects we have, as they come, and that’s it. I’ve done almost nothing to advance my company.
I am working with a marketing company now, and we are about to embark on a new campaign that may lead to many new clients (or at least I’m hoping!). And in that sense, maybe I’ll just fall over backwards into success without having to do all of the work.
Or maybe, if this works, the takeaway is that if I’m just not putting in the effort or having success in an area: outsource. Why make things difficult for myself? Just outsource and things will be fine.
But I don’t know that yet, so in the meantime, I should really focus on getting back into working on the business again. Even if it’s just for 15 minutes per day, I really need to do it. Things are a little slow right now and that scares me a bit! But it’s also an opportunity.
Take advantage of it.