It’s 2020 and it’s time for some serious goal-making. And you know what my goal is? To add 100 new hosting clients over the course of the year.
A couple interesting notes on this: it’s actually fewer hosting clients than I added in 2019. However, that was just because I purchased a hosting company with more than 100 clients, so it was kind of cheating.
But then again: it worked! If all it takes is purchasing hosting companies to add them on like this, I feel like I should absolutely do it. I think I need to reach out to a bunch of hosting company owners and just let them know that if they are interested in selling, I’m interested in buying.
I just did a quick Google maps search for “Website Hosting” in the Twin Cities area, and what I found was astonishing. I found one company that seemed legit that apparently just shut down and literally turned off all of their client’s sites. Others seem to be fairly outdated and I wouldn’t be surprised to find that they are in the same boat as Berry Bros was.
I think I’d be missing out on incredible opportunities if I didn’t reach out to every single one of these and see if there was any interest in selling. It just makes too much sense.
Alternatively, I’ve gone over many ideas for getting new clients, and I think that once things slow down a bit for me, it’s time to really ramp up those efforts. While the SEO and calls-to-action are things I should certainly work on optimizing, I think I should definitely start aggressively pursuing some paid-for marketing options.
I need to really sit down and think what a hosting client is worth to me. Are they worth one year’s expected revenue? Two? Three?
I should be willing to spend a good chunk of change on advertising that delivers results and brings new clients through the door.
Whatever it takes to get two new hosting clients every week, I think I should absolutely do. That should be my ultimate focus this year.
I want to continue posting here and monitoring my progress. Hopefully by this time in 2021, I’ll have well over 100 new hosting clients.
I obviously did not come close to that goal in 2020, and had no idea what was coming.
But this post makes it clear to me that I absolutely need to reach out to other hosting companies.
I don’t think I ever met that goal until this point. If this new acquisition goes through, I will accomplish it for the first time since 2019.