This is a very preliminary idea, but one that could actually turn into something.
I could establish a YouTube presence where I’m creating content aimed at helping small business owners who provide website hosting services to their clients.
The general idea would be that I’m posting content related to operations and marketing for these businesses to help them. But then I would occasionally mention that I’m also looking to buy companies like theirs.
If I can help people grow their businesses: great! But at the same time I’d be establishing myself as an expert in the industry. And if they already knew that I was interested in buying, then if the day ever comes where they are thinking about selling their business, I’d be the first one they’d go to. I’d be top-of-mind.
It would be a fairly big commitment, of course. And I’d need to put some work into producing some quality content. But if I started getting the right kind of traffic it could be extremely beneficial.
And worst case: it still increases the size of my online footprint and would likely still improve my search engine rankings for relevant keywords.
I’m working on some other things right now but I’m interested in picking this back up and pursuing it when I finish them.