Need to Focus Blogging on Reaching Potential Clients

I really need to start focus on blogging about topics that will attract good potential clients for my business, particularly for website hosting.

Sure, it feels good to “give back” by writing about all of the solutions I’ve come up with for difficult problems. And I’ve been rewarded with lots of backlinks and a fair amount of traffic to my site.

But that doesn’t pay the bills. If I want to grow my business, I really need to get more targeted search engine traffic.

I’m already being found for a lot of my niche keywords like “minnesota wordpress hosting” (in which I’m the first two organic results), but as I’m discovering, nobody really searches for terms like that. I don’t think they search locally for hosting at all. You know, because it doesn’t really matter where it’s located.

But what I’m good at is blogging about particular problems well, and getting a bunch of traffic for those problems. My posts about what to do if your WordPress site goes offline have been very successful at driving tons of traffic. And that traffic maybe isn’t terrible in terms of targeting, but it doesn’t convert well.

I need to really focus on things that will get my exact target client.

One opportunity is to revise and update some good performers that are already targeted. For example, my post diagnosing and explaining why your WordPress site is slow is a great example of an opportunity.

It’s already getting some good traffic, and there are money opportunities. Keywords like “Godaddy hosting wordpress slow” are extremely popular, and I have yet to capitalize on that. I could talk about each cheap host and have a little section in there. Instant traffic!

I can use SEMrush to find other similar opportunities as well.

And of course, I need some sort of great CTA in there so that I actually convert the traffic there into paying visitors, as mentioned in previous posts.

I think a great thing to do is focus on the problems and symptoms had by people using cheap hosts. Think about their pain points and what they might search, and cater to those. Think keywords like:

• Why is wordpress (cheap host) slow?
• host where I don’t have to sit on the phone
• better wordpress hosting support
• pages take forever to load
• plugins running out of memory
• 100% cpu wordpress

Those are just some ideas. I think SEMrush will actually be invaluable for really narrowing this down. But I can write smaller, targeted articles that really hone in on some of these and then link them to my main pages, thus improving their rankings.

In conclusion, it’s great that I’m getting traffic and that I’ve got some nice blog posts that are truly helpful to people. But now it’s time to get the right people through the door and sell to them.